The findings of the current study corroborate the earlier findings as Reid (2005) explained that these IMC components significantly affect the outcomes of the brand and furthermore he provided a logical support towards the proposed
alternative hypotheses of the study.
i) Similar to the data snooping method, we construct
alternative hypotheses for potential blunders through making the elements in coefficient matrix B or H of model bias equal 1 in order: that is, [[0 .
With three firms, there are infinite null and
alternative hypotheses.
Another problems we may encounter in the null-hypotheses testing is what is called the fallacy of transposed conditional, that is, we conclude the truth of the alternative hypothesis based on the rejection of the null-hypotheses but the
alternative hypotheses may be rejected as well because we did not test it directly and therefore there are many other feasible
alternative hypotheses once the null-hypotheses is rejected.
Nonetheless, research findings indicate that there is reason to believe that an awareness of confirmation bias and training to learn to facilitate consideration of
alternative hypotheses may reduce confirmation-based judgment.
Everyone makes observations, comes up with hypotheses about causes, tries to note confirming and contradictory cases, comes up with
alternative hypotheses, and sometimes tries to intervene to eliminate some plausible
alternative hypotheses.
8 and 9 give the null and
alternative hypotheses as follows:
05 so null and
alternative hypotheses would be confirmed and rejected respectively showing research hypothesis rejection for these two factors.
One of the
alternative hypotheses in these cases is that the change in behavior is a side effect of infection, not something the fungus 'actively' does to the host," says behavioral physiologist Shelley Adamo of Dalhousie University in Halifax, Canada.
All null and
alternative hypotheses are tested with regard to both the fixed and random models.
The papers and accompanying discussions in this volume address how heterogeneous beliefs interact with equilibrium leverage and potentially lead to leverage cycles, the validity of
alternative hypotheses about the reason for the recent increase in foreclosures on residential mortgages, the credit rating crisis, quantitative implications for the evolution of the U.
Concepts like Type I errors, one-tailed or two-tailed
alternative hypotheses, and p value must be defined and related to specific examples.
