Alternate Weeks


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Alternate Weeks

In broadcast advertising, an agreement whereby a radio or television station puts out a commercial for one week, then refrains for a week, then puts it out for one more week. The advertiser then pays for two weeks of advertising even though the commercial will be broadcast over the course of three weeks.
References in periodicals archive ?
Landfill is collected on alternate weeks, with recyclable waste collected on the other week.
The move to once a fortnight, with alternate weeks seeing a pick-up of recyclable materials such as newspapers, bottles and cans, is part of a concerted effort to slash the amount of waste sent to landfill and ensure that more of what we throw away is recycled in order to comply with strict EU directives.
Each home gets two bins, black for household waste, green for compostable garden waste, to be collected on alternate weeks.
The scheme, devised by the former Labour administration, attracted widespread criticism after it emerged collections of general household rubbish would be cut to fortnightly to allow a garden refuse to be collected on alternate weeks in the summer.
The new bins will be emptied fortnightly on alternate weeks to the black bins.
We have a set day of the week on which bins are collected with black and green containers emptied on alternate weeks. Simple.
The revised service starts on Monday, with collections for the brown and black lid bins made on an alternate weeks. Further information is available from Town Hall recycling officer Sophie Dangerfield on 024 7637 6024.
The council plan will see the family's green recycling wheelie bin collected on alternate weeks to their non-recyclable waste.
From Monday, green bag recycling and food waste will be collected every week, while garden waste and general rubbish will be collected on alternate weeks.
We worked there until November - alternate weeks there and in Manchester at our Deansgate branch.
Flights depart Birmingham every Tuesday at 08.15, serving Erbil and Sulaymaniyah on alternate weeks via Stockholm.
Sure, the prospect of 60,000 sellouts at Celtic Park every other week, with 50,000 or so at Ibrox on alternate weeks, would get Sky salivating.
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