Alpha Pup

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Alpha Pup

In business, a slang term for a young adult likely to set trends in consumer use. Alpha pups are most useful in focus groups and similar situations.
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References in periodicals archive ?
With a little practice and some buy-in from your peers, you, too, can create directives like, "You're not going to impress the alpha pups with Barneyware, so if you want BDNs, stop boiling the ocean and get out there and develop the killer app for the Evernet." (A dictionary for translating any of the terms, as well as winning PR releases, can be found at www.buzzwhack.com.)