Even before all of our marketing programs have kicked off, our initial orders for Street Fighter Alpha 2 have surpassed those initially placed for Resident Evil, our biggest hit so far this year," said Todd Thorson, Capcom's product marketing manager.
They can also be applied to walls, counters, glass or any other prominent surfaces to direct customers to Street Fighter Alpha 2 displays.
Other specialized programs include 100,000 Street Fighter Alpha 2 postcards given away at Tower Records and Books nationwide, posters and t-shirts for retail promotions and giveaways, and in-store videos and demos.
