Alliance

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Related to Alliances: Strategic Alliances

Alliance

An agreement between two or more companies to cooperate on a project or in business generally. For example, two companies may agree not to compete in certain areas or to honor each other's coupons or other marketing promotions. An alliance can provide a strategic advantage for both companies, though it is illegal if it is deemed to be collusion.
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The Alliance was ultimately born out of the latter group.

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