Alliance

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Related to Alliances: Strategic Alliances

Alliance

An agreement between two or more companies to cooperate on a project or in business generally. For example, two companies may agree not to compete in certain areas or to honor each other's coupons or other marketing promotions. An alliance can provide a strategic advantage for both companies, though it is illegal if it is deemed to be collusion.
References in periodicals archive ?
The Alliance was ultimately born out of the latter group.
The awards recognize and celebrate companies that have achieved dramatic success in their alliances and alliance programs.
BOSTON -- Strategic Alliances are an indispensable tool in the Global Economy to bring new products to market, drive innovation and penetrate markets around the world.
In today's competitive environment, alliances are critical for pharmaceutical companies to optimize R&D and marketing synergies and share risks in order to develop pipelines.
In this role he is responsible for co-ordinating the company strategy and establishing strategic alliances in relation to consumer devices necessary to provide end-to-end solutions.
com/reports/c32822) has announced the addition of Alliances in UK Energy Retail to their offering.
com/reports/c31699) has announced the addition of Pharmaceutical Innovation Through Academic Alliances to their offering.
Historically, companies that manufacture, support, or design systems based upon Ethernet technologies have formed short-term industry alliances targeted specifically for the launch of individual technologies or particular market segments.
Historically, as new Ethernet technologies emerged, short-term industry alliances formed to promote their adoption.
Alliance has agreements with leading national group purchasing organizations, alliances and supply chain service firms, including VHA, HealthTrust Purchasing Group (HPG), Broadlane and University HealthSystem Consortium (UHC), as well as a number of nationally recognized hospital integrated delivery networks, including Banner Health and Henry Ford Health System that collectively represent more than 4,000 health care facilities.

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