Aided Recall

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Aided Recall

In marketing, a technique to determine how well viewers or listeners remember an advertisement. In aided recall, a test audience is shown an advertisement and is asked questions about it. The testers give verbal cues to help the test audience remember important points about the advertisement. This contrasts with unaided recall, where no such help is given.
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The aided recall scores were calculated by dividing the number of respondents who said they remembered seeing an advertisement for each brand ([G.
The most memorable brands had an unaided recall rate of 55 percent and an aided recall rate of nearly 75 percent.
001), while it showed a low (but not statistically significant) correlation with aided recall (r = .