Aided Recall

Aided Recall

In marketing, a technique to determine how well viewers or listeners remember an advertisement. In aided recall, a test audience is shown an advertisement and is asked questions about it. The testers give verbal cues to help the test audience remember important points about the advertisement. This contrasts with unaided recall, where no such help is given.
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Aaker (1996) used the nominal scale for categorizing the aided recall through projective techniques.
Hence, the survey included a section on aided recall and recognition of official ING NYC Marathon sponsors.
A recent study by Nielsen and Google showed a large increase in aided recall and details of an advertisement from a group of people who viewed a Volvo ad on multiple devices compared to a group who viewed the ad only on TV.
While order was often seen to be more important than imagery, it was recognized that mental pictures greatly aided recall, and preachers used imagery in their sermons in the form of stories or exempla.
Aided recall of brands was much higher for all proteins, with more than half (55 percent) of respondents naming five or more beef brands, and 50 percent naming as many chicken brands.
warning labels in aided recall, depth of processing, and perceived argument strength.
For both groups unaided and aided recall for two similar car brand campaigns was recorded.
Tracking studies done by Ipsos-Reid of Winnipeg, Manitoba, show 50 percent aided recall.
Don't knows" can be reduced by being realistic in your data gathering instrument or providing cues or techniques of aided recall for the respondent.
Then an aided recall question was asked with the brand name as cue.
With regard to aided recall, for example, memory was 12 percentage points higher for respondents with the highest level of program attention compared to those with the lowest level.
We also find that recognition scores are much higher than both unaided and aided recall scores.