Agency of Record


Also found in: Acronyms.

Agency of Record

In marketing, an advertising agency that a large corporation uses to coordinate all its advertising. That is, when a company uses several different advertising agencies, the agency of record deals directly with broadcasters and other media in order to make the advertising process more efficient. In general, the agency of record receives a fee from the other advertising agencies for this service.
References in periodicals archive ?
TacSol appointed Bentley-Scott Marketing the sales agency of record for the TALO states.
The "agency of record" designation is a more involved, longer term commitment by definition and is arguably even more important when considering a social media partner.
of the world-leading cognac house and Voli Light Vodkas, the world's first line of low calorie vodkas, have hired Pivotal PR as their Western US PR agency and Agency of Record, respectively.
Marketing communications and advertising agency with headquarters in Richmond, Virginia, West Cary Group on Tuesday announced that it has been selected as Agency of Record for the Richmond International Airport (RIC).
Healthcare interactive marketing agency Boomerang Pharmaceutical Communications on Wednesday announced that it has been named as the digital agency of record for Pacira Pharmaceuticals Inc.
International Resource News-November 4, 2011--Eric Mower and Associates names agency of record for Sun Chemical(C)1994-2011 ENPublishing - http://www.enpublishing.co.uk
Environmental Tillage Systems (ETS) names Farmer, Lumpe + McClelland advertising agency (FLM) as its agency of record.
Heineken USA announced the selection of Wieden+Kennedy of New York as the advertising agency of record for brand Heineken.
Hanson has been appointed exclusive leasing/sales agency of record for a new 24,500 s/f office building addition to the Hackettstown Regional Medical Center (HRMC) at 651 Willow Grove Street in Hackettstown, New Jersey.
The agency is Nationwide's agency of record for its African-American marketing effort, and will help the company target the demographic through print, broadcast and online advertising campaigns for the insurer's life, property and automobile insurance services.
The National Kidney Foundation (NKF) in NewYork City selected Fitzgerald+Co as its agency of record. The NKF has charged the agency with a new brand campaign aimed at growing awareness of the organization and educating the public about kidney disease and the importance of early detection.
its PR agency of record. Bianchi PR will provide strategic public relations planning, counsel and media relations assistance to RDA Group, which generates timely, value-added and actionable marketing analytics to help enhance its clients success in the marketplace and improve their bottom line.
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