Agency Group

(redirected from Agency Networks)

Agency Group

A number of independent advertising agencies that agree not to compete and to help each other in markets with which other agencies in the group are not familiar. For example, Agency A may be based in New York and Agency B in New Orleans. If Agency B has a client who wants to expand into the New York market, it may call on Agency A for help. The first agency group was established in 1929. They are not as common as they once were, because advertising agencies are increasingly merging rather than working together. An agency group is also called an agency network.
References in periodicals archive ?
As ADK's Regional Director-Asia, Mr Masato Hori, expressed the strategic importance of this partnership to ADK, President and CEO of AGA, Mr Roger Sahyoun, said, "I am confident that this partnership will definitely put AGA -- ADK among the top agency networks in the MENA region.
In another major office tenant signing at 622 Third Avenue, TMP Worldwide, one of the world's largest recruitment advertising agency networks, has leased the building's top four floors, comprising 106,000 square feet of space, for its New York headquarters.
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