Agency Group

(redirected from Agency Groups)

Agency Group

A number of independent advertising agencies that agree not to compete and to help each other in markets with which other agencies in the group are not familiar. For example, Agency A may be based in New York and Agency B in New Orleans. If Agency B has a client who wants to expand into the New York market, it may call on Agency A for help. The first agency group was established in 1929. They are not as common as they once were, because advertising agencies are increasingly merging rather than working together. An agency group is also called an agency network.
References in periodicals archive ?
Insurance Journal's Top 100 and Top 20 Agency Partnerships reports would not be possible without the willing participation of all of the agencies, brokerages and agency groups that have shared their information over the years.
The Scholz & Friends Group is one of the leading creative agency groups in the German-speaking region.
Previously Associate Director at McCann Erickson, one of the world's largest agency groups, Catherine has worked with international brands in automotive, leisure and other industries.
He previously managed branches for one of the UK's largest estate agency groups and developed a reputation turning around failing branches.
"We want to challenge the current status quo that is dominated by the big agency groups, who start their thinking with TV.
Acquisitions made by privately owned agency groups, while still higher than any other individual category of buyers, declined in 2012 relative to the year prior, and OPTIS says the fall is "perhaps due to greater competition" for deals.
The Joint advisory board for the Agent Reporting Agreement (JAB-ARA), made up of the airlines and travel agency groups involved in developing the revised ARA, approved the revisions last month.
The new offices will bring together over 1,100 staff from Havas Worldwide and agency groups Euro/RSCG, MPG and Arnold--currently in disparate locations throughout New York City.
The three biggest owners of Rightmove, estate agency groups Connells, the Halifax and Countrywide, were also celebrating after selling part of their stakes and seeing their remaining holdings increase in value.
The EPA's Emergency Response Team Center (ERTC), located in Edison, New Jersey, provides services to support the Office of Emergency and Remedial Response and their project managers, on-scene coordinators, as well as other agency groups in the area of hazardous material and spills control.
The four estate agency groups have 1,700 offices throughout the UK and house-sellers wishing to take advantage of this extra distribution channel will not have to pay any additional fee to advertise their property on the site.
3 Kyodo Dentsu Inc., Japan's largest advertising agency, will be taking an equity stake in a company that will be created by a merger of two ad agency groups -- the Leo Group of Chicago and the MacManus Group of New York, industry sources said Wednesday.
Full browser ?