Agency of Record

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Agency of Record

In marketing, an advertising agency that a large corporation uses to coordinate all its advertising. That is, when a company uses several different advertising agencies, the agency of record deals directly with broadcasters and other media in order to make the advertising process more efficient. In general, the agency of record receives a fee from the other advertising agencies for this service.
References in periodicals archive ?
M2 EQUITYBITES-April 26, 2018-Frontier Communications chooses Hill Holliday, Trilia as creative, media agencies of record
TELECOMWORLDWIRE-April 26, 2018-Frontier Communications chooses Hill Holliday, Trilia as creative, media agencies of record
The scope consists of working closely with advertising and public relations agencies of record, develop and implement a strategy to integrate the VCB s brand message across social media platforms.
Meyrer said that CL&S will also work in tandem with Beck's offline agencies of record to deliver a brand-focused, integrated advertising and promotional end solution.
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