after-sales service

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After-Sales Service

Any assistance a seller provides a buyer after a good or service is sold. For example, a car dealer may offer free or discounted service on a car for a year after purchase. Likewise, a computer manufacturer may offer free technical support to customers. After-sales services are important to building brand loyalty and generating repeat customers.

after-sales service

back-up services and facilities provided by the suppliers of goods and services to their customers. After-sales service can include free maintenance and repairs, a telephone service for dealing with customers' queries, and an express PARTS delivery service. An after-sales service is an important part of the MARKETING MIX, serving to enhance customer loyalty and provide valuable feedback about its goods and services. See CUSTOMER SERVICES, GUARANTEE, REPLACEMENT PARTS.

after-sales service

the provision of back-up facilities by a supplier or his agent to a customer after he has purchased the product. After-sales service includes the replacement of faulty products or parts and the repair and maintenance of the product on a regular basis. These services are often provided free of charge for a limited period of time through formal guarantees of product quality and performance, and thereafter, for a modest fee, as a means of securing continuing customer goodwill. After-sales service is thus an important part of competitive strategy. See PRODUCT DIFFERENTIATION.
References in periodicals archive ?
The move comes as Dyson has faced criticism from consumers for its poor after-sales services though it has accounted for a large share of the country's home appliance market on the back of the popularity of its cordless vacuum cleaners.
has completed its acquisition of India-based Vega Conveyors and Automation Private Ltd., a consulting, design, manufacture, installation and after-sales service of conveyors and other material handling equipment, the company said.
- What is the importance of after-sales service in the power generation industry?
Appreciating the overwhelming response of its customers in Pakistan, HUAWEI seeks to ensure nationwide availability of highly innovative products, along with prompt after-sales service and support, through an increasingly larger network of outlets.
Auto Business News-January 25, 2018--Tata Motors plans to double after-sales service dealerships
On the heels of Apple and on second position for the best after-sales service as rated by consumers is Samsung.
After FMC enters into volume production in the future, Harmony Auto will provide platform supports in new car sales and after-sales services to it, and bring in new revenues to the Group at the same time.
The company currently has six more after-sales service centres in Cairo, Alexandria, Giza, Tanta, Mansoura, and Ismailia.
According to the latest customer-satisfaction survey regarding car after-sales service presented by ISQI (Iran Standard and Quality Inspection Company), ISACO has gained 81.71 points in 2013 moving up from 80.06 points in 2012.
The Consumer Protection section takes legal action against companies which show reluctance in providing after-sales service. Al Falasi called on companies to establish a guide-booklet for products in English and Arabic, which will have details on the warranty period and after-sales services available.
One of these drafts concerns after-sales services. Regulations about after-sales services are as important for service providers as they are for the consumers who will be claiming their rights in line with the directive.
Yeke Zare also referred to after-sales services as one of his main concerns, the quality of which would allow boost in sales.