Affinity Card


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Affinity Card

A credit card or debit card co-issued by a bank and another organization. The other organization's logo appears on the card. For example, one may have an affinity card with one's favorite hockey team's mascot on it. It may also have awards attached to it; for example, one may build up points toward box seats at a hockey game. The idea behind the affinity card is to encourage people to sign up for credit cards from banks offering certain affinities.
Farlex Financial Dictionary. © 2012 Farlex, Inc. All Rights Reserved
References in periodicals archive ?
Through a partnership with Kane County Teachers Credit Union, the U-46 Educational Foundation will roll out "affinity cards" aligned with each of the district's five high schools next school year.
Many colleges and alumni associations have benefited financially by participating in affinity card and similar programs (Jay MacDonald, "Once Secret Credit Card-College Marketing Deals to Be Revealed," Des Moines Register, February 17, 2010).
Affinity Card Systems, Vancouver, Wash., offers some suggestions in that area:
The money may have helpedWest Brom return to the Premiership, because Stoke City - the biggest surprise among the elite this season - earn nearly pounds 1 million a year from 16,000 fans holding its affinity card. The club has earned pounds 5.7 million so far.
The money may have helped Albion to return to the Premiership, because Stoke City - the biggest surprise of all among the elite this season along with Hull City - earns nearly pounds 1ma year from16,000 fans holding its affinity card. The club has earned pounds 5.7m from this source so far.
If you use a credit card - and who doesn't these days - the issuers would have you believe that choosing what's known as an affinity card is a great way to help your favourite cause.
(57) By its formulation of the relevant business, the court thus seems to have erected a virtual per se rule against the registration of affinity card marks that name the targeted group.
Affinity card nondues revenue will decline as ANA rebuilds its program.
But in an effort to make a little money for the struggling socialists and even more for Brazil's largest private bank, the two have combined to issue a Worker Party affinity card. The PT Visa card, featuring the party's famed red star, is one for the party to raise funds to make up for last year's money-losing presidential campaign.
"The program has no cons for us; we get a lump sum of a half a percentage point of all purchases made with the card," explains Fred Brandon of The Wilderness Society about his group's affinity card program.
The Heritage Affinity Card, as it will be known, will be available across the U.S.
There is usually a direct relationship between the use of the card and the popularity of the redemption awards offered by the affinity card partner.