Affinity Card


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Affinity Card

A credit card or debit card co-issued by a bank and another organization. The other organization's logo appears on the card. For example, one may have an affinity card with one's favorite hockey team's mascot on it. It may also have awards attached to it; for example, one may build up points toward box seats at a hockey game. The idea behind the affinity card is to encourage people to sign up for credit cards from banks offering certain affinities.
References in periodicals archive ?
Many colleges and alumni associations have benefited financially by participating in affinity card and similar programs (Jay MacDonald, "Once Secret Credit Card-College Marketing Deals to Be Revealed," Des Moines Register, February 17, 2010).
You can then give part of the interest you save to your chosen cause, benefiting it far more than an affinity card ever would.
Alternatives include a cashback loyalty card and an affinity card which gives money to good causes.
But in an effort to make a little money for the struggling socialists and even more for Brazil's largest private bank, the two have combined to issue a Worker Party affinity card.
The program has no cons for us; we get a lump sum of a half a percentage point of all purchases made with the card," explains Fred Brandon of The Wilderness Society about his group's affinity card program.
The Heritage Affinity Card, as it will be known, will be available across the U.
There is usually a direct relationship between the use of the card and the popularity of the redemption awards offered by the affinity card partner.
THE Retired Greyhound Trust has launched a campaign to increase awareness of its Bank of Scotland affinity card.
The look is upscale and exclusive, compared to its cookie-cutter affinity card mailings.
The program includes car rentals from Hertz and Avis, an ACM co-branded affinity card from MBNA, and a variety of insurance products including professional liability, term life insurance, major medical, catastrophic major medical insurance, disability income insurance, accidental death and dismemberment and short-term major medical.
It helps a travel alarm clock premium is a good bet to entice a travel affinity card recipient--but it's not necessary.
The growth of the affinity card market isn't at the breakneck pace of the late '80s and early '90s, but credit cards continue to be one of the top revenue generators for two very different kinds of licensors-non-profit groups and sports leagues.