Advocacy Advertisement

An advertisement that promotes something other than a good or service. Specifically, advocacy advertising advances a political, social, religious or other, similar issue. A commercial asking viewers to vote for a certain candidate is an example of advocacy advertising. An advocacy advertisement may ask for donations for causes. Advocacy advertising is important in raising awareness.

References in periodicals archive ?

Each of the two papers surveyed published an average of one advocacy advertisement per day.

Newspaper advocacy advertising: molder of public opinion?

the United States Supreme Court ruled that the electioneering communication ban contained in the BRCA was unconstitutional with respect to such issue advocacy advertisements.

How much is too much? Participation in political activities by nonprofits

meaningless" and that most issue advocacy advertisements "are

Preparing for 2006: a constitutional argument for closing the 527 soft money loophole

According to the bill, civilians will not be allowed to run paid advocacy advertisements in newspapers and magazines regarding the national referendum.

Lawyers protest nat'l referendum bill as restricting media, public

In my own research on the Crowsnest Pass, I have found some highly ideological advocacy advertisements that ran in local papers just after World War II.

Peter S. McInnis, Harnessing Labour Confrontation: Shaping the Postwar Settlement in Canada, 1943-1950