Advertorial

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Advertorial

An advertisement in a newspaper or other periodical that appears at first glance to be an article.
References in periodicals archive ?
The Inquirer has proven it is willing to print an advertorial no matter who or what group or institution may get offended.
Balanced, fearless advertorials, too
Drawing on ethnographic fieldwork among Instagram Influencers and followers in Singapore, this article investigates the visibility labour in which users engage on follower-anchored Instagram advertorials. This case study therefore explores an attention economy (Goldhaber, 1997) that has swiftly profited off work that is quietly creative yet unevenly reciprocal.
Visibility labour: engaging with influencers' fashion brands and #OOTD advertorial campaigns on in stag ram
Otras investigaciones han medido la actitud hacia los advertorials entre los anunciantes, editores y periodistas (Cameron & Curtin, 1995; Cameron & Haley, 1992; Dix & Phau, 2009; Sandler & Secunda, 1993) o han elegido otros medios como la television para analizar la eficacia de los infomercials (Martin et al., 2002; Singh et al, 2000).
El mensaje periodistico en la comunicacion comercial: El caso de los micro-programas en la radio generalista/Journalistic message in commercial communication: Program-length commercials in generalist radio stations
Turns out, few of them saw the merits of those advertorials.
Sponsored content done right: how newspapers are unlocking the full sales potential behind the once-sneered-at strategy
Trai also recommended that in case of advertorials, a clear disclaimer should be mandated to be printed in bold letters stating that the content has been paid for.
Trai tries to keep media free of politics
and Indian advertorials present a different agenda of issues?
The advertorial as a tool of mediated public diplomacy
In fact, there's an older word for these new-media concepts: advertorial. Mobil Oil's public affairs chief, Herb SchmertZ, invented advertorials during the energy crisis of the 1970s.
Native speakers: sponsored content takes off--but its meaning may be murky
Other news operations are dipping a toe in the native waters while stopping short of going the full BuzzFeed route--that is, prominently serving up advertorials that closely (too closely for some) resemble editorial content.
Stop the presses! More news orgs open to native ads
There are NO guarantees in PR unless you're talking advertorials. Of course, the PR pro can and should say what is likely and what is possible--after all, without the potential for success, why take the plunge at all?
What should an AEC or real estate firm look for in a public relations agency?
We have found that it is a good method for increasing revenue." With regards online advertisements and revenue, Al-Harthi said that his magazine offers banners, advertorials, wide sponsorship, micro sites, online competitions, tailored applications, product displays and live streaming.
We are expanding digital platform, says Al-Harthi
The latest phase of the marketing campaign includes print advertising, advertorials and the release of a new TV ad, 'Memories are GREAT', which includes stunning imagery from the Olympic Opening Ceremony, positioned on leading consumer websites across the world.
In Brief
Under the Press Conference Partner Program, one need to organize press conferences/plan the meets/conferences/seminars for National & International clients, conceptualize for brand reinforcement, extension, enhancement and promotion of Press Conference Portal, arrange articles for advertorials in newspapers & magazines, raise visibility and awareness of the clients through unpaid means of communications etc.
Kailash Vijayvergiya annouces Press Conference Partner Program
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