Advertorial

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Advertorial

An advertisement in a newspaper or other periodical that appears at first glance to be an article.
References in periodicals archive ?
The Inquirer has proven it is willing to print an advertorial no matter who or what group or institution may get offended.
Drawing on ethnographic fieldwork among Instagram Influencers and followers in Singapore, this article investigates the visibility labour in which users engage on follower-anchored Instagram advertorials. This case study therefore explores an attention economy (Goldhaber, 1997) that has swiftly profited off work that is quietly creative yet unevenly reciprocal.
Otras investigaciones han medido la actitud hacia los advertorials entre los anunciantes, editores y periodistas (Cameron & Curtin, 1995; Cameron & Haley, 1992; Dix & Phau, 2009; Sandler & Secunda, 1993) o han elegido otros medios como la television para analizar la eficacia de los infomercials (Martin et al., 2002; Singh et al, 2000).
Trai also recommended that in case of advertorials, a clear disclaimer should be mandated to be printed in bold letters stating that the content has been paid for.
and Indian advertorials present a different agenda of issues?
In fact, there's an older word for these new-media concepts: advertorial. Mobil Oil's public affairs chief, Herb SchmertZ, invented advertorials during the energy crisis of the 1970s.
Other news operations are dipping a toe in the native waters while stopping short of going the full BuzzFeed route--that is, prominently serving up advertorials that closely (too closely for some) resemble editorial content.
There are NO guarantees in PR unless you're talking advertorials. Of course, the PR pro can and should say what is likely and what is possible--after all, without the potential for success, why take the plunge at all?
We have found that it is a good method for increasing revenue." With regards online advertisements and revenue, Al-Harthi said that his magazine offers banners, advertorials, wide sponsorship, micro sites, online competitions, tailored applications, product displays and live streaming.
The latest phase of the marketing campaign includes print advertising, advertorials and the release of a new TV ad, 'Memories are GREAT', which includes stunning imagery from the Olympic Opening Ceremony, positioned on leading consumer websites across the world.
Under the Press Conference Partner Program, one need to organize press conferences/plan the meets/conferences/seminars for National & International clients, conceptualize for brand reinforcement, extension, enhancement and promotion of Press Conference Portal, arrange articles for advertorials in newspapers & magazines, raise visibility and awareness of the clients through unpaid means of communications etc.