Advertorial

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Advertorial

An advertisement in a newspaper or other periodical that appears at first glance to be an article.
References in periodicals archive ?
When I've talked to advertisers, they don't want to produce advertorials," Stewart said.
By comparing the Russia Beyond the Headlines advertorials published in the United States and in India, we hope to answer the following research questions:
With advertorials, advertisers not only get their advertisement that mimics a real news story.
You could also do promotional writing, such as press releases and advertorials for fashion PR companies.
Examples include the introduction of a front-page banner; ear lugs, branded advertorials and partial cover wraps.
Other work funded by the pounds 1m campaign includes export initiatives at shows in France and Italy, a series of advertorials and a healthy beef recipe book- let distributed through magazines and newspapers.
The contract that we have at North American will also be running advertorials, reaching out to faith-based groups and also reaching out to Web sites.
The online segment includes advertorials placed on HotTubLiving's consumer Web site.
And shoring up this business ethic are organizations such as the Center for Consumer Freedom and the Washington Legal Foundation (whose paid advertorials appear regularly on the New York Times Op-Ed page).
Multipage advertorials will appear in the publications and feature Eckerd's low cosmetics prices as well as application and usage tips.
Sanitarium: In January, we began a six-month series of advertorials promoting plant foods in the 'Body and Soul' supplement of News Limited's national Sunday papers.