marketing strategy

(redirected from Advertising brief)

marketing strategy

the means of achieving a customer-related objective, specifically customer recruitment and customer retention. The key components of marketing strategy are MARKET SEGMENTATION, PRODUCT POSITIONING and the MARKETING MIX. See DIFFERENTIATED MARKETING OR TARGETING STRATEGY, UNDIFFERENTIATED MARKETING STRATEGY, CONCENTRATED MARKETING OR TARGETING STRATEGY.
References in periodicals archive ?
The ad team] will always look at an advertising brief as an opportunity, something that can shape culture.
FP7/DXB has won the advertising brief for Atlantis The Palm Dubai.
Kuoni are a great, truly prestigious brand and they gave us an exciting advertising brief to work to.
When we got the advertising brief from Midas Sofas it reminded us of the famous Greek legend about King Midas and his golden touch.
ed its entire advertising brief into Impact BBDO in April, following a major review.
Face to Face has won the cre- ative advertising brief for RSA Insurance following a competitive pitch.
UAE telecommunications giant Etisalat has also consolidated its entire advertising brief into Impact BBDO following a major review.
The Al Rawabi Dairy Com- pany has awarded its advertising brief to Lowe MENA following a multi- agency pitch.
She adds: "We would never take an advertising brief.
FP7/DXB has won the crea- tive advertising brief for the leisure and entertainment arm of the Majid Al Futtaim group of companies.
DDB Dubai has won the advertising brief for Porsche Middle East and Africa fol- lowing a competitive four-month agency review.
Saudi Arabia's second mobile telecoms company, Mobily, split its creative advertising brief between Impact BBDO and Lowe MENA in May.

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