Advertising Weight

Advertising Weight

1. The number of pages in a periodical consisting of advertising divided by the number of total pages.

2. The actual or projected number of contacts an advertisement has. For example, if a stretch of highway has 1 million cars driving through it every day, a billboard on that highway has an advertising weight of 1 million per day.
References in periodicals archive ?
It Is Expected That The Majority Of The Advertising Weight Must Go For Television And The Internet.
Although there would be no market impact at all without airing the advertisements, the relationship between advertising weight alone and market response (r = .
Advertising weight will be increased at peak sales times such as hot weekends andbank holidays.
Finally, there is one area that holds much promise for improving online ad effectiveness: media scheduling, which encompasses the amount of advertising weight and its spacing over time.
This advertising weight makes it possible to totally saturate a market and dominate the competition.
Forty-one percent of college students with weight problems opened and read spam e-mail advertising weight loss products and 18.
This is important to planning, because if what Adstock describes as a GRP's future effect has already occurred as an increase in baseline sales and responsiveness to advertising, there is no sensible argument for substituting Adstock for fresh advertising weight.
The article analyzed results of 389 IRI BehaviorScan(R) tests, including matched household, consumer panel, split cable, copy, and real world TV advertising weight, as well as questionnaires to test common beliefs about how TV advertising works.
This is the key objection to using elasticity as the comparative measure: it changes with the advertising weight.
We are looking forward to increasing our advertising weight as we add new locations in the market.
Thus, the present study uses a refined version of the model based on matched cable panels, or test markets, receiving any arbitrary advertising weight levels.
MODELING ADVERTISING AWARENESS essentially means attempting to establish a mathematical relationship between the level of awareness and the amount of advertising weight.

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