Advertising Standards Authority

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Advertising Standards Authority (ASA)

a body which regulates (on a ‘voluntary’ basis) the UK ADVERTISING industry. The ASA administers the British Code of Advertising Practice which aims to ensure that ADVERTISEMENTS provide a fair, honest and unambiguous representation of the products they promote, including the wording of, and impressions conveyed by ADVERTISING COPY. The ASA gives guidance to advertisers on whether a proposed advertisement would be regarded as acceptable, and deals with complaints from the general public about cases of allegedly untruthful, misleading or offensive advertisements.

Advertising Standards Authority (ASA)

a body that regulates the UK ADVERTISING industry to ensure that ADVERTISEMENTS provide a fair, honest and unambiguous representation of the products they promote.
References in periodicals archive ?
The Advertising Standards Authority ruled that the advert could cause offence to some viewers, and should not be shown before 7.
The Advertising Standards Authority upheld a complaint, despite the carrier saying it had made clear that travel for major sporting events and holiday periods were exempt.
The Advertising Standards Authority is to investigate the firm's pounds 20million campaign, which claims that a packet contains the same amount of salt as a slice of bread and less saturated fat than half a chocolate biscuit.
It has lodged a complaint with the Advertising Standards Authority.
The UK's Advertising Standards Authority (ASA) has dismissed complaints made against a newspaper advertising campaign run by Irish low-cost airline Ryanair.
The Advertising Standards Authority (ASA), received complaints about a magazine advert for a baby's bottle with a Comfort Nuby teat, placed by Jackel International Ltd.
Not so in Britain, where the British Advertising Standards Authority recently ruled against Phoenix Dance Company over a poster featuring a nude pas de deux.
The Advertising Standards Authority agreed with a complainant that it was "irresponsible".
Tel ads were both upheld by the Advertising Standards Authority, which advised the company to seek advice before advertising again.
The UK's Advertising Standards Authority (ASA) has completed a piece of research that shows just 1% of all Internet banner and pop-up advertisements are in breach of the British Codes of Advertising and Sales Promotion.
The Advertising Standards Authority slammed the company after their small print revealed it only applied to the first owner of any new car.

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