Advertising Standards Authority

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Advertising Standards Authority (ASA)

a body which regulates (on a ‘voluntary’ basis) the UK ADVERTISING industry. The ASA administers the British Code of Advertising Practice which aims to ensure that ADVERTISEMENTS provide a fair, honest and unambiguous representation of the products they promote, including the wording of, and impressions conveyed by ADVERTISING COPY. The ASA gives guidance to advertisers on whether a proposed advertisement would be regarded as acceptable, and deals with complaints from the general public about cases of allegedly untruthful, misleading or offensive advertisements.

Advertising Standards Authority (ASA)

a body that regulates the UK ADVERTISING industry to ensure that ADVERTISEMENTS provide a fair, honest and unambiguous representation of the products they promote.
References in periodicals archive ?
The Advertising Standards Agency received seven complaints about the ad, which was run in The Times, The Guardian and The Independent by Curzon Artificial Eye Film Company.
But rivals British Gas and two members of the public complained to the Advertising Standards Agency (ASA).
We have the Advertising Standards Agency in place to govern advertising.
The Advertising Standards Agency said that unless Tudor House School in Hall Green could provide evidence to substantiate the claim, then it should be withdrawn.
The Advertising Standards Agency (ASA), the industry watchdog, yesterday upheld a complaint about the advert which read: "The UK's best network?
The Advertising Standards Agency (ASA) told us its remit only covered paid for advertising.
Research by Citizens Advice found that nine out of 10 adverts on internet job portals failed to meet Advertising Standards Agency (ASA) requirements.
After a social media backlash and 45 complaints sent to the Advertising Standards Agency within hours, the company said it would remove them.
The Advertising Standards Agency backed the firm's stance and concluded the ad hadn't breached their code.
However, the Advertising Standards Agency recently upheld a complaint against e-cigarette company Nicolites for declaring the devices harmless on its website.
The Advertising Standards Agency (ASA) was approached by a disgruntled job seeker about an advert for delivery people for the Domino's Pizza, at Manor Walks Shopping Centre in Cramlington, Northumberland.
Spearmint Rhino, which has a flagship nightspot on Hagley Road in Birmingham, was criticised by the Advertising Standards Agency for running a "Back To School" campaign.

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