Advertising Research Foundation


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Advertising Research Foundation

A non-profit organization in the United States that collects, analyzes and disseminates information on the American advertising industry. It conducts and publishes research in a number of ways; one of its most prominent tools is the Journal of Advertising Research, a peer-reviewed periodical it publishes. ARF was established in 1936 and is based in New York City.
References in periodicals archive ?
That debate was laid to rest when Don Kanter revealed results of a major study of over 300 pairs of rough and finished commercials at the 1976 Advertising Research Foundation Conference to conclude that rough treatments were testable and very adequate barometers of the impact of finished commercials.
The findings were presented by Linda Boland, IRI vice president, at a recent New York City meeting of the Advertising Research Foundation.
ADVERTISING RESEARCH FOUNDATION. Toward Better Media Comparisons.
At an Advertising Research Foundation conference in New York City on Oct.
He is currently a member of the Board of Directors of the Advertising Research Foundation and has served as chairman of the 4A's Media Research Committee and as president of the Radio/TV Research Council.
Daily readership as measured by method (c) is and has been the "gold standard" of newspaper audience measurement since 1961, when it was reviewed by the Advertising Research Foundation.
Some of the data come from the Printed Advertising Rating Methods or PARM study (Advertising Research Foundation, 1956).
Despite the apparent failures to date, the industry continues to explore the validity of the editorial environment hypothesis: Paul Chook, in a 1985 article, reported the results of an industry poll taken by the Advertising Research Foundation (ARF) in which 26 magazine research areas were rated in terms of need.
In preparing the graphics for presentation to the Advertising Research Foundation (ARF), we were fascinated with the similarity between our "wearout" curve and the awareness curves we looked at earlier when examining the wearin process.
THE 1998 ADVERTISING RESEARCH FOUNDATION DAVID OGILVY RESEARCH AWARDS were presented at the ARF Annual Conference on March 24, 1998 at the New York Hilton.
In april 1997 the long-awaited clash of the titans took place at the Advertising Research Foundation Annual Conference.
Prior to that, he was senior vice president, director of marketing research at the Advertising Research Foundation. In that position, he was responsible fo Prior to that, he was senior vice president, director of marketing research at the Advertising Research Foundation.
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