Advertising Research Foundation


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Advertising Research Foundation

A non-profit organization in the United States that collects, analyzes and disseminates information on the American advertising industry. It conducts and publishes research in a number of ways; one of its most prominent tools is the Journal of Advertising Research, a peer-reviewed periodical it publishes. ARF was established in 1936 and is based in New York City.
References in periodicals archive ?
That debate was laid to rest when Don Kanter revealed results of a major study of over 300 pairs of rough and finished commercials at the 1976 Advertising Research Foundation Conference to conclude that rough treatments were testable and very adequate barometers of the impact of finished commercials.
Copy research: fact and fiction
The findings were presented by Linda Boland, IRI vice president, at a recent New York City meeting of the Advertising Research Foundation.
Everyday low pricing: what impact on ads?
ADVERTISING RESEARCH FOUNDATION. Toward Better Media Comparisons.
Measuring the Effects of Sponsorships
At an Advertising Research Foundation conference in New York City on Oct.
1980s buzzwords may answer 1990s advertising prayers
He is currently a member of the Board of Directors of the Advertising Research Foundation and has served as chairman of the 4A's Media Research Committee and as president of the Radio/TV Research Council.
Why We Can't Afford to Measure Viewers
Daily readership as measured by method (c) is and has been the "gold standard" of newspaper audience measurement since 1961, when it was reviewed by the Advertising Research Foundation.
Decline in newspaper readership should not be overestimated
Some of the data come from the Printed Advertising Rating Methods or PARM study (Advertising Research Foundation, 1956).
Recognition, Recall, and Rating Scales
Despite the apparent failures to date, the industry continues to explore the validity of the editorial environment hypothesis: Paul Chook, in a 1985 article, reported the results of an industry poll taken by the Advertising Research Foundation (ARF) in which 26 magazine research areas were rated in terms of need.
EDITORIAL ENVIRONMENT AND ADVERTISING EFFECTIVENESS
In preparing the graphics for presentation to the Advertising Research Foundation (ARF), we were fascinated with the similarity between our "wearout" curve and the awareness curves we looked at earlier when examining the wearin process.
AN EMPIRICAL INVESTIGATION OF ADVERTISING WEARIN AND WEAROUT
THE 1998 ADVERTISING RESEARCH FOUNDATION DAVID OGILVY RESEARCH AWARDS were presented at the ARF Annual Conference on March 24, 1998 at the New York Hilton.
The ARF Names Ten Ogilvy Award-Winning Campaigns
In april 1997 the long-awaited clash of the titans took place at the Advertising Research Foundation Annual Conference.
What do you want your brand to be when it grows up: big and strong?
Prior to that, he was senior vice president, director of marketing research at the Advertising Research Foundation. In that position, he was responsible fo Prior to that, he was senior vice president, director of marketing research at the Advertising Research Foundation.
The jeopardy in double jeopardy
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