Advertising Manager

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Advertising Manager

An official at an advertising agency responsible for developing and implementing advertising strategies in accordance with the client's needs. An advertising manager meets with the client and the organizations providing advertising in order to accomplish these goals. He/she may also have a hand in the actual production of an ad. An advertising manager may help the client decide how much advertising should be print-based, broadcasted, or online.
References in classic literature ?
But we decided to put her in as advertising manager. That sounded well and really meant very little.
Roegner was named retail advertising manager at the Pensacola (Fla.) News Journal in 2000.
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