Advertising Costs

Advertising Costs

An item on a balance sheet indicating what a company spends advertising its products. Very often, advertising costs are amortized over time and not listed as money is actually spent.
References in periodicals archive ?
This will increase its advertising costs and consequently prevent profit growth.
A new law changed the rules, and officials are hoping to save around $6,000 annually in boarding and advertising costs, according to the Associated Press.
Then they try to persuade us that bonuses and advertising costs do not drive up the price of gas -- but that Proposition 87 would.
Clothing giant Gap has posted a 53% drop in second quarter profits, hit by declining sales, big price cuts and higher advertising costs.
firm specializing in what it calls multivarible testing, or MVT[TM] Lowe's, for instance, says it saved more than $50 million in advertising costs in a targeted campaign, while boosting sales.
Below is a rate chart that details the advertising costs per insertion.
Online insurance brokers are facing a growing challenge in acquiring new customers--rising online advertising costs.
More people thought that profits (41%) and marketing and advertising costs (33%) contributed more to high drug prices.
More people thought profits (41%) and marketing and advertising costs (33%) contributed more to high drug prices.
The council claims Sony and BMG jointly save more than pounds 8m in advertising costs through fly posting on everything from shop hoardings to pillar boxes in the borough.
Camden Council claims Sony and BMG jointly save more than pounds 8 million in advertising costs through flyposting on everything from shop hoardings to pillar boxes in the borough.
The comments went on to say that increased media concentration will increase advertising costs and throttle the possibility of innovation programming.

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