Advertising Contract

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Advertising Contract

1. An agreement between a maker of a good or provider of a service and another party whereby the second party will provide space or time to promote the first party's good or service. Very often, though not always, the second party is a periodical or a broadcaster that allows the advertiser to prepare a specific ad. Increasingly, these contracts are being used for Internet advertising as well. An advertising contract specifies what is provided, for how long, and at what price.

2. An agreement between a manufacturer or wholesaler and a retailer whereby the retailer undertakes some action to encourage customers to buy the wholesaler's product in exchange for a fee or some other consideration.
References in periodicals archive ?
Administer advertising contracts, including designing, scheduling and monitoring installation, maintenance/janitorial, and removal of displays.
Market, Develop, Manage, And Operate An Innovative, State-of-the-art Advertising Concession Program
The Commission on Audit (COA) has sought an investigation of the Bureau of Internal Revenue's (BIR) advertising contracts for its antitax evasion program.
COA wants probe of BIR's antitax evasion ad deals
Dubai Exclusive airport advertising contracts in Dubai International airport and Dubai World Central airport; unique street furniture formats in Dubai Media City, Dubai Internet City and Dubai Knowledge Park; 418 advertising lampposts on Jumeirah Street; two large formats located at Dubai International Marine Club.
JCDecaux Dubai & Northern Emirates
The ATP is evaluating terminating the advertising contracts awarded during the previous government, considering that they have little scope.
Advertising tender
5 billion in advertising contracts the federal government awarded between 2003 and 2005.
Is Bush stemming ad dollars to black media? Kerry condemns Bush administration's failure to adhere to 2000 executive order
In early 2006, New York City awarded one of the most lucrative advertising contracts in the world to an obscure Spanish company called Cemusa to rebuild and maintain an exclusive line of outdoor furniture--over 3300 bus shelters and 330 newsstands as well as 20 public toilets.
City sending wrong sign with new rules for advertising
According to the settlement, the parties have agreed to dissolve their relationship, with Expedia assuming the advertising contracts that Cahners had originated for the "Expedia Hotel Directory.
REED ELSEVIER DIVISIONS INVOLVED IN THREE SUITS
The plaintiffs have also said they are considering an additional lawsuit seeking damages to recover lost advertising contracts and liquor sales if the city continues to enforce the ban.
JUDGE RULES AD BAN UNCONSTITUTIONAL
America Online executives also said they had signed up $27 million in new advertising contracts over the last 45 days.
GOING ON LINE WITH NYSE : AOL AIRS PLANS TO GENERATE NEW REVENUE STREAMS
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