Advertising Contract

Advertising Contract

1. An agreement between a maker of a good or provider of a service and another party whereby the second party will provide space or time to promote the first party's good or service. Very often, though not always, the second party is a periodical or a broadcaster that allows the advertiser to prepare a specific ad. Increasingly, these contracts are being used for Internet advertising as well. An advertising contract specifies what is provided, for how long, and at what price.

2. An agreement between a manufacturer or wholesaler and a retailer whereby the retailer undertakes some action to encourage customers to buy the wholesaler's product in exchange for a fee or some other consideration.
References in periodicals archive ?
The Office of the Ombudsman has ordered the dismissal of Philippine National University (PNU) President Ester BalatingOgena and three others after they were found guilty of grave misconduct due to their involvement in an advertising contract worth $25,000 back in 2011.
Elsewhere Exclusive airport advertising contract in Sharjah International airport, and airports and street furniture throughout the rest of the Gulf.
Auto Business News-June 20, 2013--Chevrolet signs five-year advertising contract with The Oscars(C)1994-2013 ENPublishing - http://www.
LAHORE, January 26, 2011 (Balochistan Times): The Lahore High Court on Wednesday issued notice to Chairman National Highways Authority (NHA) and others on a petition against awarding Highway advertising contract in violation of rules and regulations.
But STV said the business has been loss-making due to the impact of a screen advertising contract with Vue Cinemas in 2004.
M2 EQUITYBITES-24 February 2010-China MediaExpress signs advertising contract with Organizing Committee of 16th Asian Games(C)2010 M2 COMMUNICATIONS http://www.
FORMER Atomic Kitten singer Kerry Katona is set to seal a new six-figure TV advertising contract with frozen food giant Iceland.
The star is pictured in a figure-hugging white tracksuit as part of her lucrative new advertising contract with fashion giants H&M.
A recruitment and marketing agency is expanding northwards as it looks to build on winning a seven-figure advertising contract from regional development agency One NorthEast.
SINGER Liz McClarnon is on song for a busy 2006 as she launches a new single and lands new advertising contract.
Students from a North East theatre school have bagged a television advertising contract.
LAX and Ontario airports advertising contract, $202,000
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