Advertising Appropriation

The amount that an advertising agency collects in revenue over a given period of time. Theoretically, this is equal to what the agency charges its clients for services, though this is not always the case. Advertising appropriation is based on how much the company bills to its clients and the amount it actually collects.

References in periodicals archive ?

He is said to have scandalised his advertising department by saying that half of the advertising appropriation was wasted.

Time for a re-think at Unilever; John Heffernan looks at why the giant conglomerate is changing its targets after only a few months

They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.

The original Mad Man: David Ogilvy's commitment to professionalism changed advertising forever