Advertisers Liability Insurance

An insurance policy providing coverage for an advertiser or advertising agency in the event an advertisement makes a false statement or an omission that results in a lawsuit. For example, if an ad slanders a competing product and the competing company sues, advertising liability insurance protects both the company making the advertised product and the agency advertising it.

References in periodicals archive ?

There is liability insurance available for companies actively involved in mass media advertising, called Advertisers Liability insurance, but it only offers somewhat broader coverage than PAI, and does not cover allegations of false advertising.

An update on false advertising insurance: dangerous warranty questions are becoming more common and could pose a hazard for you at the worst possible time