Advertiser

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Advertiser

The company that makes an advertisement to promote its product and/or itself. An advertiser usually does this by buying space in print media or time in broadcasting. Increasingly, advertisers are using the Internet to target their products to precise, desired demographics. See also: Marketing.
References in periodicals archive ?
The Web has always been about making things easier, and with our next-generation of Web-based Ad Sales, we have provided advertisers and publishers with a number of features and controls that truly facilitate the classified ad placement process," stated Leslie Bernhard, president and chief executive officer of AdStar, Inc.
When the strike ended in February of 1979, actors received significant wage increases, while advertisers settled without achieving any of their major objectives.
Bell Atlantic is one of the biggest advertisers at the News, which is not exactly making wads of money these days.
For instance, you can set up a deal that pays you a dollar for each advertiser's application that is filled out via your site," says Tuckett, who explains that this sort of arrangement reduces both the risk and the cost per acquisition for Internet advertisers.
And while advertisers will resist paying rents until the sign is up and operating (which with some of today's million dollar "spectacular" signs can take months), they can and should be persuaded to pay a healthy percentage of the "spectacular" sign rental for a temporary flex sign (which can often be completed in days).
Unlike one-off clips and one-hit wonders, the serial nature of audio and video podcasts provides advertisers a high level of predictability in determining the appropriate advertising context and audience composition for their brands, which often varies widely.
If the networks claim advertisers want (just young white people), why are marketers going the opposite way with their ads?
In fact, most journalists like kicking advertisers in the teeth now and then, if only to demonstrate their independence.
We believe that being an affiliate in the SeeSaw network will increase our visibility among large brand advertisers looking to make targeted demographic buys.
The Turn automatic targeting network provides advertisers a revolutionary option for online advertising campaigns; and for publishers Turn offers a unique and compelling set of features: automatic targeting, superior relevance and unprecedented control.
Advertisers and ad agencies gain simple, cost-effective access to radio.
Now advertisers can form digital communities based on 100% brand-specific content for their brands.