The Web has always been about making things easier, and with our next-generation of Web-based Ad Sales, we have provided advertisers
and publishers with a number of features and controls that truly facilitate the classified ad placement process," stated Leslie Bernhard, president and chief executive officer of AdStar, Inc.
Bell Atlantic is one of the biggest advertisers
at the News, which is not exactly making wads of money these days.
For instance, you can set up a deal that pays you a dollar for each advertiser
's application that is filled out via your site," says Tuckett, who explains that this sort of arrangement reduces both the risk and the cost per acquisition for Internet advertisers
And while advertisers
will resist paying rents until the sign is up and operating (which with some of today's million dollar "spectacular" signs can take months), they can and should be persuaded to pay a healthy percentage of the "spectacular" sign rental for a temporary flex sign (which can often be completed in days).
In fact, most journalists like kicking advertisers
in the teeth now and then, if only to demonstrate their independence.