Advertiser

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Advertiser

The company that makes an advertisement to promote its product and/or itself. An advertiser usually does this by buying space in print media or time in broadcasting. Increasingly, advertisers are using the Internet to target their products to precise, desired demographics. See also: Marketing.
References in periodicals archive ?
Amobee's connected TV data marketplace will also include custom built segments to help advertisers manage cross-screen frequency, maintain share of voice and reach unexposed viewers to drive incremental reach through connected TV.
As a practical matter, without effective verification and controls built into the agencies' day-to-day media buying process, there was no way for advertisers to be confident that their agencies weren't violating their fiduciary and legal responsibilities to them.
However, the only people who see Facebook ads are those that Facebook's algorithms choose, based on advertisers' chosen criteria.
We found that the most-targeted user interests were broad categories like "travel" and "food and drinks." But a surprising amount of ads, 39%, were more specifically directed using keywords advertisers entered, for which Facebook suggested related interests and categories.
Dubai: Advertisers in the United States (US) are going off Facebook.
Both platforms have been evolving for years to increase the functionality and opportunities available to advertisers. With each update, another level of complexity is added to the system.
Some media reports this year noted that advertisers could choose to target ads at African Americans, Hispanics or other demographic groups -- or exclude them, to effectively market products or services to whites.
Finecast is built to strengthen the TV ecosystem for advertisers and media partners alike.
Brand Safety has become a major issue worldwide amongst advertisers and major brands have pulled back their digital ad spends in light of this.
Advertisers should ask potential partners about training support.
Particularly, the lack of a universally agreed method of calculating how much time people are watching online video has been a sore spot for advertisers.
least 30 per cent of the market, the WFA sug- gested a number of measures advertisers should take.