Advertiser


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Advertiser

The company that makes an advertisement to promote its product and/or itself. An advertiser usually does this by buying space in print media or time in broadcasting. Increasingly, advertisers are using the Internet to target their products to precise, desired demographics. See also: Marketing.
References in periodicals archive ?
Advertisers now have the ability to effectively manage their print and online classified ad campaigns through a single online console.
But for every printed story that draws advertiser ire, there are thousands that never see the light of day.
If a leasing format is selected with the intention that the advertiser be a subtenant of Sign Maven, then non-disturbance from Owner X must be provided for.
Unlike one-off clips and one-hit wonders, the serial nature of audio and video podcasts provides advertisers a high level of predictability in determining the appropriate advertising context and audience composition for their brands, which often varies widely.
If the networks claim advertisers want (just young white people), why are marketers going the opposite way with their ads?
Baker's few examples of advertiser pressure actually undercut his own argument, for they show that news organizations are willing to publish and damn the consequences: The Washington State Fruit Commission pulls $71,000 worth of ads from CBS after "60 Minutes" airs a critical report on the hazards of the fruit pesticide Alar.
Advertisers and ad agencies gain simple, cost-effective access to radio.
The member can also assure its advertisers they are getting what they pay for and only paying what the ad is worth to them.
Advertisers continue to look for more effective and targeted ways to reach consumers.
Its proprietary ad serving network, Radial, enables advertisers to target millions of engaged consumers across a wide range of platforms and genres while they play.
Offering a variety of ad formats also allows publishers the flexibility to create targeted campaigns for advertisers that get results
The whitepaper breaks down this reasoning by showing the revenue flow from the advertiser to the PPC engine and forward to the publishers.