The company, in its advertiser
's statement, said it was disappointed with NAD's findings."Nonetheless, DermStore LLC has no plans to utilize these specific claims in future advertising and, in the spirit of self-regulation and commitment to the process, will take NAD's recommendation into consideration with respect to any future eyelash appearance and doctor-recommended claims," the company said.
A considerable chunk of the advertiser
's budget that used to come to the creative agency for media buying now goes to the media buying houses.
As part of the $125 million price, the Advertiser
reported, Black Press is assuming the debt on the Advertiser
's new $82 million printing plant in Kapolei.
[E]ven if the advertiser
includes a disclaimer such as, 'Notice: These testimonials do not prove our product works.
use BAT Affinity Ratings, which are based on a detailed analysis of performance and positive and negative consumer associations, to help determine the best celebrity talent endorsement for their campaigns.
To use the DRM Video Affiliate service, the advertiser
must complete a contract with NTT Com and agree to pay a fee per each view (negotiable, beginning at 30 yen), and a separate fee (also negotiable) for products or services purchased by viewers who link to their site through an affiliate.
were breaking down the Kovels' door.
* Big brand advertisers
are steering clear of the back-to-back telenovelas of the Fox-owned MyNetworkTV, which kicked off Sept.
As the media runs or airs, changes to the plan routinely occur; for example, ads may be preempted by a news event, or the advertiser
may make a last-minute budget cut and have the agency cancel some media buys.
It is an extremely powerful system, which lets advertisers
target specific users according to a detailed range of attributes.
Facebook has a similar scoring system that determines how much an advertiser
will pay for advertising.