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Advertisement

Any communication designed to raise awareness and produce a desired effect. An advertisement may occur through any medium, be that print, broadcast, imagery, or even word of mouth. Many advertisements are basic; for example, there may be a radio announcement to "buy X." Others are more complex, encouraging purchase by stating a product has a better price and/or better quality. Many advertisements are intended to entertain. They are an integral part of marketing. Informally, an advertisement is called an advert or an ad.

advertisement

a written or visual presentation in the MEDIA of a BRAND of good or service supplied by a firm or some other organization, which is aimed at encouraging either prospective buyers to purchase the product, or greater usage of a facility, or to provide information. See ADVERTISING, ADVERTISING CAMPAIGN, ADVERTISING COPY, ADVERTISING EFFECTIVENESS TEST, REINFORCEMENT ADVERTISING, ADVERTISING STANDARDS AUTHORITY, CONTROL OF MISLEADING ADVERTISEMENTS REGULATION 1988.

advertisement

a written or visual presentation in the MEDIA of a BRAND of a good or service that is used both to ‘inform’ prospective buyers of the product's attributes and to ‘persuade’ them to purchase it in preference to competing brands. Advertisements are usually featured as part of an ‘advertising campaign’ involving a series of presentations of the brand in the media over a run of weeks, months or even years that is designed to reinforce the ‘image’ of the brand, thereby expanding sales of the product and establishing BRAND LOYALTY. See ADVERTISING.
References in periodicals archive ?
While every effort will be made to insert an advertisement at the time specified, no guarantee can or will be given for such insertion.
Similarly, Department of Consumers Affairs has set up an online system called GAMA ((Grievances Against Misleading Advertisements) portal for registering public complaints of misleading advertisements of various commodities including AYUSH medicines and allied products.
If they are able to solve all problems of human beings, they would have first solved their own financial problems and wouldn't resort to such advertisements.
Taking notice of delay in payment of advertisements of development projects, he directed all secretaries to ensure implementation of direction of Prime Minister by making immediate outstanding payments to the newspapers.
Once the KMC Vehicle and Transport Management Act-2075 will be enacted, the public transportation entrepreneurs and operators of the city are obliged to get approval from the city authority to place any advertisement in their vehicles, said KMC.
The release said the two operators are violating the subsection-19 (13) of the Cable Television Network Act, 2006 and airing local product advertisements on foreign channels.
Advertisements cause people to interpret new but stereotypical images in a preconceived way due to the initial impressions of those activities in their minds.
"Those who wish to place advertisements must go through the application process to get a permit and pay the required fees.
CPNE has termed the decisions taken in the proposed policy such as the legal, just, transparent and unbiased distribution of advertisements, banning distribution of advertisements for the purposes of reward or punishment of a newspaper's editorial policy and direct release of ads to newspapers and their dues as commendable and newspaper-friendly moves.
In April, Justice Nisar had issued an order disallowing all electronic and print media organisations from featuring the pictures of political leaders in government-sponsored advertisements. He had issued these remarks while hearing a suo moto case pertaining to government's awarding of advertisements to media at nation's expense'.
The DGPR informed the sub-Committee that an email was sent by the advertising agency to all channels that were to air the advertisement. He assured the sub-Committee that in future DGPR will ensure that all advertisements are reviewed thoroughly by a department within DGPR.
ISLAMABAD -- Minister for Information and Broadcasting Fawad Chaudhry on Monday accused former rulers of using media advertisements as political tool.