This renewal, combined with the 104,000 square foot five-year renewal signed with The Travelers Indemnity Company announced on July 15, represents 316,000 square feet of
advance renewals signed this month, or over 15% of our existing 2011 expirations.
Advance renewals are the closest I can come in newsletter marketing to being able to say "This always works.
So they are talking to their landlords about
advance renewals.
The combination of these two new decisions, while positive for our future, had a negative impact on client retention and advance renewals during the quarter.
The reduction in unearned revenue is directly related to the decrease in advance renewals and multi-year contracts, and the decline in first year client retention rates.
By their very nature, advance renewals are considered onetime-only mailings.
In writing a lot of advance renewals, I've come to adhere to some fundamentals every time," Lerose said.
But while it is undeniably nice to see that check arrive in the mail, the argument about
Advance Renewals and two-year subscription offers centers on whether or not you are "eating the seed corn of the future.
Two new
advance renewals for KCI's Utility Forecaster pulled in strong results, beating the previous packages by about 2-to-1.
Bill didn't invent the concept of
advance renewals, but he did make popular his philosophy that "all the money you need to run your newsletter operation is out there in ARNB, the
Advance Renewal National Bank.
Foster also said now is a good time to do
advance renewals.
Advance renewals have been a controversial technique for B2B publishers for years.
