Advance Renewal

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Advance Renewal

A renewal of a subscription, especially to a periodical, made before the company has its normal promotion to encourage renewals. The advance renewal may be made at the customer's request, or perhaps because the company engages in an automatic renewal policy.
References in periodicals archive ?
Advance Renewals. Advance renewals are the closest I can come in newsletter marketing to being able to say "This always works."
"So they are talking to their landlords about advance renewals."
By their very nature, advance renewals are considered onetime-only mailings.
"In writing a lot of advance renewals, I've come to adhere to some fundamentals every time," Lerose said.
But while it is undeniably nice to see that check arrive in the mail, the argument about Advance Renewals and two-year subscription offers centers on whether or not you are "eating the seed corn of the future." (A secondary argument which we'll discuss below is whether you should offer discounts on these deals.)
* Advance renewals. The advance renewal orders you receive will come from your most loyal subscribers, the ones pre-sold by your editorial excellence.
Two new advance renewals for KCI's Utility Forecaster pulled in strong results, beating the previous packages by about 2-to-1.
According to Hath, both new advance renewals performed beyond expectations.
Bill didn't invent the concept of advance renewals, but he did make popular his philosophy that "all the money you need to run your newsletter operation is out there in ARNB, the Advance Renewal National Bank."
Here are some ground rules for running a successful advance renewal campaign.
Advance renewals have been a controversial technique for B2B publishers for years.