. Always a good source for a cash infusion.
In fact, having a renewal timeline--with entries for dates at which the renewal application is mailed to the insured, date for receipt of the completed application, advance renewal
indication from the underwriter, etc.--works to the advantage of the conscientious agent and prospective purchaser of D&O insurance.
To see what you can do to advance renewal
and restoration of the VRA, see Hill Bulletin (p.
But advancing technology has cut this time in half, encouraging publishers to send out advance renewal
I've found this offer to be more effective as an advance renewal
, because people who know they are going to renew are more likely to pay now But for prospects to be moved off the fence for just $100 off on an expensive title?
Bill would frequently tell newsletter audiences, "All the money you need for your newsletter publishing business is out there in ARNB (Advance Renewal
National Bank)." Many newsletter publishers have taken that advice, especially during slow times of the year.
A publisher who knows that his or her cash flow always drops in February, for instance, can plan an advance renewal
to bring in cash in February.
If so, plan now for when you'll offer the "Inflation Fighter--Beat the Coming Price Increase Advance Renewal
This is almost always true for advance renewal
offers when sent to the entire list.
They were running a conventional inflation fighter advance renewal
campaign, "Renew Now and Beat the Coming Price Increase." It worked so well, they had time to squeeze in an additional effort that headlined "This Offer is Only Good Until February 30th." They got letters and phone calls.
* Advance Renewal
. No, it isn't "eating the seed corn of the future." A subscriber who will renew this year 8 or 9 months early will, in all likelihood, do so next year as well.