Lee Bellinger at The American Sentinel does a strong package combining a special report offer with an advance renewal
In fact, having a renewal timeline--with entries for dates at which the renewal application is mailed to the insured, date for receipt of the completed application, advance renewal
indication from the underwriter, etc.
To see what you can do to advance renewal
and restoration of the VRA, see Hill Bulletin (p.
NYSE:KCP), the New York-based fashion house, and the Marcolin Group, a leader in the eyewear industry, announce the advance renewal
of their licensing agreement for production and distribution of prescription frames and sunglasses under the Kenneth Cole New York and Kenneth Cole Reaction labels through 2014.
I've found this offer to be more effective as an advance renewal
, because people who know they are going to renew are more likely to pay now But for prospects to be moved off the fence for just $100 off on an expensive title?
A publisher who knows that his or her cash flow always drops in February, for instance, can plan an advance renewal
to bring in cash in February.
As a rule, these advance renewal
campaigns are most effective when they can state a definite "deadline date" for action before the price will go up.
This is almost always true for advance renewal
offers when sent to the entire list.
They were running a conventional inflation fighter advance renewal
campaign, "Renew Now and Beat the Coming Price Increase.
campaigns are often done to the entire list.
Dan Capell, publisher of Capell's Circulation Report for magazine circ directors, counsels that every communication with a subscriber should include an opportunity for an advance renewal
Full results were sent to all participants and are available as an advance renewal
premium (see enclosed flyer).