Adopter Categories

(redirected from Adopter Category)

Adopter Categories

Categories of consumers based upon readiness to purchase a new product. Adopter categories include innovators (2.5% of the market), early adopters (13.5%), early majority (34%), late majority (34%) and laggards (16%). Targeting a product to the appropriate adopter category at the appropriate time can help it become a success with the group of consumers its makers are trying to reach. For example, a company may attempt to identify and sell to innovators before early adopters, early adopters before early majority, and so forth.
References in periodicals archive ?
The Best Tech Adopter category showcases the industry's ability to enable other sectors to improve their performance, by rewarding a company from outside the technology industry that has improved its business by incorporating a Welsh tech product.
Tech awards return - and keep up with the times
Therefore, there were only continuers in the adopter category.
Investigating adopter categories and determinants affecting the adoption of mobile television in China
Adopter Category and Consumer Attitudes Toward Products
Consumer preferences for mobile Internet: a comparative cross-national mixed methods study
Therefore, it is of great interest to determine the characteristics of customers within each adopter category (Brown & Duguid, 1991; Burruss, 2003; Haggman, 2009; MacVaugh & Schiavone, 2010; Martinez, Polo, & Flavian, 1998; Moore, 1999; Ozdemir & Trott, 2009).
Desires of an adopter's heart: which product characteristics influence brand loyalty among different types of adopters?
This adopter category, more than any other, has the greatest degree of opinion leadership in most systems.
The diffusion of innovation
The sample of countries selected for the dynamic adopter category include Bolivia, China, Colombia, Ecuador, El Salvador, India, Indonesia, Panama, Thailand and Tunisia.
Technological achievement, high technology exports and growth
Participants were asked to respond to these questions according to their experiences with CSL; their responses were expected to reveal themes related to each stage of the adoption process and characteristics within each adopter category.
Characteristics of faculty who adopt community service learning pedagogy
Profiles of each adopter category are presented next.
The influence of communication source and mode on consumer adoption of technological innovations
Chi-square analysis showed statistically significant differences between educators and dental hygiene practitioners in terms of adopter category classification ([chi square]=371; P [less than or equal to] 0.
Information-seeking behaviors of U.S. practicing dental hygienists and full-time dental hygiene educators. (Research)
The third group of interviewees shared many characteristics of the late majority adopter category.
Faculty Response to Library Technology: Insights on Attitudes
Financial browser ?
Full browser ?