Adopter Categories

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Adopter Categories

Categories of consumers based upon readiness to purchase a new product. Adopter categories include innovators (2.5% of the market), early adopters (13.5%), early majority (34%), late majority (34%) and laggards (16%). Targeting a product to the appropriate adopter category at the appropriate time can help it become a success with the group of consumers its makers are trying to reach. For example, a company may attempt to identify and sell to innovators before early adopters, early adopters before early majority, and so forth.
References in periodicals archive ?
5, 2014 /PRNewswire/ -- BenefitMall, the leading provider of employee benefit, human resources (HR), and payroll products and services, today announced its nomination as a finalist in the Technology Adopter category of the 14[sup.
This adopter category, more than any other, has the greatest degree of opinion leadership in most systems.
This adopter category is generally sought by change agents as local messengers for speeding the diffusion process.
The sample of countries selected for the dynamic adopter category include Bolivia, China, Colombia, Ecuador, El Salvador, India, Indonesia, Panama, Thailand and Tunisia.
The third group of interviewees shared many characteristics of the late majority adopter category.
The organization also announced that a second level of membership, the Adopter category, is now open.
16, 2011 /PRNewswire/ -- The Metroplex Technology Business Council (MTBC), the largest technology trade organization in Texas, has named Parago a finalist in the Technology Adopter category as part of the 11th Annual Tech Titans and Titan Fast Tech Awards.
The Technology Adopter category recognizes outstanding adoption and application of innovative technologies that successfully change outcomes and impact results.
Cummins, a technology visionary, moves into the role of planning the Company's long-range strategy, where he is now afforded the opportunity to focus on future innovative technologies and applications that will drive the use of its Adaptive Computing Machine (ACM) from the early adopter category to mainstream volume products.
Pent-up demand exists for broadband services, but Jupiter data suggest that less than 10 percent of online households are in the early adopter category that will purchase broadband, regardless of cost.