The Best Tech Adopter category
showcases the industry's ability to enable other sectors to improve their performance, by rewarding a company from outside the technology industry that has improved its business by incorporating a Welsh tech product.
Therefore, there were only continuers in the adopter category
and Consumer Attitudes Toward Products
Therefore, it is of great interest to determine the characteristics of customers within each adopter category
(Brown & Duguid, 1991; Burruss, 2003; Haggman, 2009; MacVaugh & Schiavone, 2010; Martinez, Polo, & Flavian, 1998; Moore, 1999; Ozdemir & Trott, 2009).
This adopter category
, more than any other, has the greatest degree of opinion leadership in most systems.
The sample of countries selected for the dynamic adopter category
include Bolivia, China, Colombia, Ecuador, El Salvador, India, Indonesia, Panama, Thailand and Tunisia.
Participants were asked to respond to these questions according to their experiences with CSL; their responses were expected to reveal themes related to each stage of the adoption process and characteristics within each adopter category
Profiles of each adopter category
are presented next.
Chi-square analysis showed statistically significant differences between educators and dental hygiene practitioners in terms of adopter category
classification ([chi square]=371; P [less than or equal to] 0.
The third group of interviewees shared many characteristics of the late majority adopter category