Adopter Categories

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Adopter Categories

Categories of consumers based upon readiness to purchase a new product. Adopter categories include innovators (2.5% of the market), early adopters (13.5%), early majority (34%), late majority (34%) and laggards (16%). Targeting a product to the appropriate adopter category at the appropriate time can help it become a success with the group of consumers its makers are trying to reach. For example, a company may attempt to identify and sell to innovators before early adopters, early adopters before early majority, and so forth.
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References in periodicals archive ?
In the beginning of a new product especially the adopter category of early adopters is important.
Tensions in Creative Products: Using the Value Square to Model Functional Creativity
| The Best Tech Adopter category showcases the industry's ability to enable other sectors to improve their performance, by rewarding a company from outside the technology industry that has improved its business by incorporating a Welsh tech product.
Tech awards return - and keep up with the times
They found that librarian adoption of innovations relating to information and communication technologies varied from the expected adopter category distribution described by Rogers.
Academic libraries and innovation: a literature review
Therefore, there were only continuers in the adopter category.
Investigating adopter categories and determinants affecting the adoption of mobile television in China
Adopter Category and Consumer Attitudes Toward Products
Consumer preferences for mobile Internet: a comparative cross-national mixed methods study
Therefore, it is of great interest to determine the characteristics of customers within each adopter category (Brown & Duguid, 1991; Burruss, 2003; Haggman, 2009; MacVaugh & Schiavone, 2010; Martinez, Polo, & Flavian, 1998; Moore, 1999; Ozdemir & Trott, 2009).
Desires of an adopter's heart: which product characteristics influence brand loyalty among different types of adopters?
This adopter category, more than any other, has the greatest degree of opinion leadership in most systems.
The diffusion of innovation
The sample of countries selected for the dynamic adopter category include Bolivia, China, Colombia, Ecuador, El Salvador, India, Indonesia, Panama, Thailand and Tunisia.
Technological achievement, high technology exports and growth
Bellman, et al., (1999) found in their study that consumers' digital lifestyle traits were better predictors of online buying behaviors than demographics; therefore, four technology-related traits, length of cell phone use, frequency of shopping online, technical ability, and self-reported new technology adopter category, were also included in the study.
Determinants of mobile payments: an empirical analysis
As mentioned earlier, the adoption propensities associated with each adopter category differ markedly between this study and Rogers' study.
An empirical analysis of an innovative application for an underutilized resource: small-diameter roundwood in recreational buildings
Participants were asked to respond to these questions according to their experiences with CSL; their responses were expected to reveal themes related to each stage of the adoption process and characteristics within each adopter category. Participants were also asked to complete an information sheet during the interview that detailed their appointment status, years of teaching, discipline, courses taught, and other information pertinent to this study.
Characteristics of faculty who adopt community service learning pedagogy
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