Adopter Categories

Adopter Categories

Categories of consumers based upon readiness to purchase a new product. Adopter categories include innovators (2.5% of the market), early adopters (13.5%), early majority (34%), late majority (34%) and laggards (16%). Targeting a product to the appropriate adopter category at the appropriate time can help it become a success with the group of consumers its makers are trying to reach. For example, a company may attempt to identify and sell to innovators before early adopters, early adopters before early majority, and so forth.
References in periodicals archive ?
Later adopter categories such as early majority, late majority or laggards tend be more on the side of compatibility, since they prefer well-established or familiar solutions (Rogers 2003, p.
(8) Soner Yildirim, Nese Zayim, and Osman Saka, "Technology Adoption of Medical Faculty in Teaching: Differentiating Factors in Adopter Categories." Journal of Educational Technology & Society 9, no.
Rabina and Walczyk (2007) attempted to describe where librarians fit within the adopter categories defined by Rogers (2003).
We also examined the differences among adopter categories. Comparing the two cities, cultural influences in adopting and using CMMB MTVS may be found.
Three factors that affect the time dimension are the innovation-decision process, characteristics of the adopters, and adopter categories. The innovation-decision process is the process by which a person passes from the initial knowledge of the innovation to adoption or rejection.
Applying Rogers' (2003) theoretical framework, we classified the participants into five adopter categories: (a) innovators, (b) early adopters, (c) early majority, (d) late majority, and (e) laggards.
In the software industry, because each adopter segment is likely to perceive innovation attributes differently (Saaksjarvi, 2003), software marketers need to identify the different product benefits among multiple adopter categories before launching new products.
There are five adopter categories or classifications of the members of a social system based on their rate of innovativeness.
Using Innovation Diffusion Models to Develop Adopter Categories. Working paper, Cox School of Business, Southern Methodist University.
In this analysis, the countries are chosen from leaders, potential leaders and dynamic adopter categories.
(8) See Figure 1 for frequency distribution of adopter categories. There are five groups:
(15,16) Covington studied uptake of fluoride guidelines among practicing dental hygienists in northern British Columbia (15), and Finley-Zarse and her colleagues used diffusion of innovations as the theoretical framework to describe the demographics of adopter categories in her study of computer-based information gathering behaviours among US dental hygiene educators and practitioners (16) Rogers has defined an innovation as an idea, object, or practice that individuals perceive as new.