He is a board member of Ad Council
and hosts "The GaryVee Audio Experience," a top 10 global business podcast.
"Smokey Bear [is] truly a beloved icon that we've seen stand the test of time," said Lisa Sherman, president and CEO of the Ad Council
. "As new modes of communication, social media and technology have developed, Smokey has adapted and embraced them, giving him a voice that has extended well beyond the realm of traditional advertising."
Cone secured several vital partnerships with the nation's leaders in the fight against childhood hunger, including the Center on Hunger and Poverty, actor Jeff Bridges' End Hunger Network and the Ad Council
, which agreed to a three-year campaign delivering $100 million in ads.
The End Family Fire campaign was developed in conjunction with the Ad Council
and Droga5, a communications and marketing company.
ALA recently partnered with the Ad Council
to launch "Saved By The Scan," the first national public service advertising campaign to educate Americans on the benefits of early detection of lung cancer.
With the Ad Council
, the American Diabetes Association, and the American Medical Association, CDC has developed public service announcements to encourage persons to take the prediabetes risk test (https://DoIHavePrediabetes.org).
And then there was the Ad Council
the same ad industry organisation that turned Smokey Bear into a cultural icon.
The nonprofit Ad Council
recently kicked off a national campaign targeting this very issue and launched savethefood.com, where you can find recipes that use up perishable items you might otherwise throw out (like sour milk).
Our clients include Lockheed Martin, Hilton Worldwide, Under Armour, Make-A-Wish Foundation, American Red Cross, Johns Hopkins University, Quaker Oats, Upworthy, Ad Council
, Cricket Wireless and many other great organizations.
The spot was created through a partnership between the NFL and creative agency R/GA and The Ad Council
, the non-profit behind many of the nation's most popular public service announcements, the Wall Street Journal reported Tuesday.
Other activity includes "Gabriel" for Brazilian bank Bradesco, "We are America" for the Ad Council
and "Tomorrow's home" for Beko.