Agreement on terms such as "ad click
," "clickthrough" and others will make comparison of Web site data easier for the ad buyer, McGough notes.
- ROI on Ad Banners - Now you can calculate cost per each ad click
and ad view!
To see the Samsung's new 'anti-Apple' ad click
(http://twitter.com/reneritchie/status/247054937878581248/photo/1/large) here .
“During Ad:Tech, Sophia will be sharing our innovative solution designed to increase campaign profitability, achieve faster time-to-revenue through improved ad placement and deliver dramatic improvements on ad click
through rates by improving the contextual relevancy of ads to the web page content.”
Facebook is suing two app developers accusing them of fraud by embedding malware creating fake ad clicks
without the users knowledge and creating revenue for the developer.
Click injection generates those automatic ad clicks
from (usually) viral apps without a user doing anything or even being aware.
Instead, the scammer's goal is click fraud - a monetisation scheme that relies on racking up fake ad clicks
that bring revenues.
on Google's properties rose by 6% in the second quarter compared to the first quarter, when they had fallen by 9%.
The median number of comments, likes, and -- most importantly -- ad clicks
increased substantially between January and July of this year.
However, if you see a user click on your ad once to arrive on your website, then do so again within a fifteen minute period, in this instance Facebook would have tracked both ad clicks
, but Google analytics would only report one session because the user was still within the thirty minute window of the first session.