Click-Through Rate

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Click-Through Rate

The number of visitors to a website that click on the advertisements present on that website as a percentage of total visitors. Click-through rates are vitally important to e-commerce businesses that derive their revenue predominantly or exclusively from ads. Because click through rates have declined over time, some websites rely on sheer volume of visitors to compensate for low click-through rates. CPM, PPC, Impression.
References in periodicals archive ?
Send the right email offer triggered by a banner ad click and personalized by tapping into data from the customer's most recent brand engagement.
Agreement on terms such as "ad click," "clickthrough" and others will make comparison of Web site data easier for the ad buyer, McGough notes.
- ROI on Ad Banners - Now you can calculate cost per each ad click and ad view!
To see the Samsung's new 'anti-Apple' ad click (http://twitter.com/reneritchie/status/247054937878581248/photo/1/large) here .
Hola s Luminati.io SaaS solution is illustrated as a P2P proxy permitting brands to check their products prices on different e-commerce sites, test the customer experience, and fight ad click fraud.
“During Ad:Tech, Sophia will be sharing our innovative solution designed to increase campaign profitability, achieve faster time-to-revenue through improved ad placement and deliver dramatic improvements on ad click through rates by improving the contextual relevancy of ads to the web page content.”
Facebook is suing two app developers accusing them of fraud by embedding malware creating fake ad clicks without the users knowledge and creating revenue for the developer.
Click injection generates those automatic ad clicks from (usually) viral apps without a user doing anything or even being aware.
Ad clicks on Google's properties rose by 6% in the second quarter compared to the first quarter, when they had fallen by 9%.
The median number of comments, likes, and -- most importantly -- ad clicks increased substantially between January and July of this year.
However, if you see a user click on your ad once to arrive on your website, then do so again within a fifteen minute period, in this instance Facebook would have tracked both ad clicks, but Google analytics would only report one session because the user was still within the thirty minute window of the first session.