advertising agency

(redirected from Ad Agencies)
Also found in: Dictionary, Thesaurus.
Related to Ad Agencies: BBDO

Advertising Agency

A company that produces advertisements to promote the products of its clients. An advertising agency writes ads, targets them to the appropriate demographics, and generally shepherds their production from beginning to end. Increasingly, advertisers are using the Internet to target their products to the precise, desired demographic. See also: Marketing.

advertising agency

a business which specializes in providing various MARKETING services for firms and other organizations, particularly ADVERTISING services. Advertising agents devise, programme and manage specific ADVERTISING CAMPAIGNS on behalf of clients as well as undertaking more general MARKET RESEARCH, product and market analyses, SALES PROMOTION planning and public relations activities. See ADVERTISING COPY.

advertising agency

a business that specializes in providing marketing services for firms. Agencies usually devise, programme and manage specific advertising campaigns on behalf of clients. See ADVERTISEMENT, ADVERTISING.
References in periodicals archive ?
Given the circumstances, the two ad agencies of Samsung and Hyundai are expected to perform below expectations in the fourth quarter of 2017.
She also urged the DOT to be more discerning and critical of pegs, concepts, storyboards, and drafts that ad agencies would present.
Does the problem have to do with a failure for PR ideas to stand out in their own right, cross agency collaboration or ad agencies that are better at packaging the final product than PR?
Overall, 2004 was a year of recovery for black ad agencies.
He noted that today's ad agencies are already shifting their focus by hiring employees who have shown strength in new media and Internet advertising.
Why use ad agencies to broker deals when we can now do the jobs ourselves?
It is conceivable for the top three ad agencies to enter the Japanese market by merging with domestic companies,'' he said.
Ad agencies say they have been stockpiling commercials in anticipation of a strike and will run some existing ads longer.
This applies to local companies that use ad agencies as well as national advertisers.
Before selecting Dentsu, Nissan had some ad agencies, including its longtime business ally Hakuhodo Inc.
The advertising industry often gives the appearance that it is at the forefront of cultural and social trends, and it uses that awareness to persuade us to buy the next "gotta have it" product But at a time when other industries and institutions are embracing diversity, inclusion, and the American ethnic mosaic, ad agencies are not standing by their commitments to recruit, hire, and promote more African Americans.
Just because Manhattan's commercial real estate market is soft, that doesn't mean ad agencies are going to move back to Madison Avenue in droves.