advertising agency

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Related to Ad Agencies: BBDO

Advertising Agency

A company that produces advertisements to promote the products of its clients. An advertising agency writes ads, targets them to the appropriate demographics, and generally shepherds their production from beginning to end. Increasingly, advertisers are using the Internet to target their products to the precise, desired demographic. See also: Marketing.

advertising agency

a business which specializes in providing various MARKETING services for firms and other organizations, particularly ADVERTISING services. Advertising agents devise, programme and manage specific ADVERTISING CAMPAIGNS on behalf of clients as well as undertaking more general MARKET RESEARCH, product and market analyses, SALES PROMOTION planning and public relations activities. See ADVERTISING COPY.

advertising agency

a business that specializes in providing marketing services for firms. Agencies usually devise, programme and manage specific advertising campaigns on behalf of clients. See ADVERTISEMENT, ADVERTISING.
References in periodicals archive ?
If this trend continues there will no longer be any need for ad agencies.
Ad agencies still have the upper hand in delivering the creative idea, but they are missing out on expanding their scope to encompass working on back- and front-end systems and business pain points.
Pre Qualification: Nit for empanelment of ad agencies Eligibility Criteria : NIT for Empanelment of Ad Agencies Document Purchase Start date : 28 May 2018 Document Purchase End date : 26 Jun 2018 Opening date : 26 Jun 2018
Given the circumstances, the two ad agencies of Samsung and Hyundai are expected to perform below expectations in the fourth quarter of 2017.
Does the problem have to do with a failure for PR ideas to stand out in their own right, cross agency collaboration or ad agencies that are better at packaging the final product than PR?
If A-B has become disenchanted with its ad agencies, the ad agencies may return the sentiment, as AdWeek staff writer Andrew McMains implies.
"Historically, many nonprofits have looked to ad agencies to work on a pro bono basis, but that is rapidly changing," he said.
* Omnicom purchased The BeanstalkGroup from Ford Motor to add to the ad agencies Diversified Agency Services unit (TLL, November 7, '05, P.1).
The circulation includes owners, art directors, graphic designers and web designers at design firms, ad agencies, publishing companies, corporate and government design departments, and printing and packaging operations.
Three other ad agencies -- Hakuhodo DY Media Partners Inc., Asatsu-DK Inc.
Jenkins' How To Audition For TV Commercials From The Ad Agency Point Of View (1581154194, $16.95) tells how to land TV commercials by understanding what ad agencies are really seeking.