Advertising Age

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Advertising Age

A weekly publication for and by the advertising industry. It covers the goings-on of the industry, including new trends, creative developments and so forth. It was established in Chicago in 1930.
References in periodicals archive ?
Ad Age named Smith Executive of the Year in 2008; MIN inducted her into the Sales Executive Hall of Fame in 2012, and, in 2013, The Daily Front Row named her Publisher of the Year.
NEW YORK; April 30, 2019 -- Leading advertising trade publication Ad Age has named Accenture Interactive the largest digital agency worldwide in its Agency Report 2019, published today.
Accenture Interactive is ranked the world's largest digital agency in the latest Ad Age Agency Report, for the third year in a row.
They were snubbed again when Ad Age magazine only ran this space filler article about the event: "600 farm marketers met last week in the Drake Hotel." That was it.
Detroit-based advertising company Brooklyn Outdoor has been named one of Ad Age's 25 Best Places to Work 2019.
MGH, a full-service marketing communications agency, was named to the Ad Age 2019 Best Places to Work list, company officials said Monday.
According to "The World's 100 Largest Advertisers" filed by Ad Age, Samsung pumped US$11.2 billion into its advertising and sales promotion in 2017, up 13 percent from the previous year, said the same source.
Meanwhile, Ad Age reports, NBC Universal has had a better run with its limited-commercials plan, according to buyers, selling one-minute breaks that will take up the first commercial break of a show.
Smaato is the global real-time mobile advertising platform, connecting 10,000+ advertisers - including 91 of the Top 100 Ad Age brands - with over 90,000 app developers and mobile web publishers.
However, the 48-year-old actor's voice will play a "major role" in the company's radio campaign, (http://adage.com/article/cmo-strategy/cke-launches-carl-s-jr-ads-agency-havas/312419/) Ad Age reported.
Amazon's "Alexa Loses Her Voice" spot was named most entertaining and best overall among marketing pros surveyed by Morning Consult for Ad Age's first Super Bowl ranking--measuring not just entertainment value but brand effectiveness.
"Casual dining, including Fridays, needs to be more imaginative and differentiated, especially around product innovation ..." said TGI Fridays' CEO in a 2017 article on Ad Age's website.