Active Subscriber

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Active Subscriber

A subscriber to a periodical who has bought or renewed a subscription within the last stated period of time. A large number of active subscribers makes the periodical attractive to advertisers and such a periodical may be able to command higher rates from them.
References in periodicals archive ?
Africell Holding, a Lebanese-held telecommunications group, has made an announcement to reveal that its subsidiary operator Africell Sierra Leone has accomplished a new feat with surpassing the levels of two million active subscribers.
According to the National Health Insurance Scheme (NHIS), nine million active subscribers in Ghana have so far signed on to the National Health Insurance Scheme (NHIS).
Africell expects to increase its subscriber base across these three operations to 7 million by the end of the year, and aims to reach 10 million active subscribers by 2014, the company said in a statement.
Active subscribers are defined as those customers who have paid to use one of the company's mobile Internet services in the past two months.
In the group CEOEoACAOs own words, EoACA[pounds sterling]the 1 million active subscribers in Sierra Leone is just a benchmark of a promising future with a mere 29% penetration rate and 55% population coverageEoACA[yen].
will have 7 million active subscribers, but only 1 million will be paying subscribers.
Rodale Health & Fitness Masterfile--newly relaunched--5,809,954 active subscribers to and buyers of Rodale's health and fitness publications.