Active Subscriber

Active Subscriber

A subscriber to a periodical who has bought or renewed a subscription within the last stated period of time. A large number of active subscribers makes the periodical attractive to advertisers and such a periodical may be able to command higher rates from them.
References in periodicals archive ?
The company s active subscriber base now stands at more than 2,250,000.
Africell currently has three mobile operations in Gambia, Sierra Leone and DRC and a combined active subscriber base of over 5.
Summary: Africell Sierra Leone (a subsidiary of Lintel Holding) announced that it has crossed the One Million active subscriber mark.
According to the National Health Insurance Scheme (NHIS), nine million active subscribers in Ghana have so far signed on to the National Health Insurance Scheme (NHIS).
Active subscribers are defined as those customers who have paid to use one of the company's mobile Internet services in the past two months.
will have 7 million active subscribers, but only 1 million will be paying subscribers.
Rodale Health & Fitness Masterfile--newly relaunched--5,809,954 active subscribers to and buyers of Rodale's health and fitness publications.