Active Subscriber

Active Subscriber

A subscriber to a periodical who has bought or renewed a subscription within the last stated period of time. A large number of active subscribers makes the periodical attractive to advertisers and such a periodical may be able to command higher rates from them.
References in periodicals archive ?
The company s active subscriber base now stands at more than 2,250,000.
Lebanon,Sierra Leone : AFRICELL SIERRA LEONE now serves 2,250,000 active subscribers
Africell currently has three mobile operations in Gambia, Sierra Leone and DRC and a combined active subscriber base of over 5.
Africell plans expansion in Africa
Summary: Africell Sierra Leone (a subsidiary of Lintel Holding) announced that it has crossed the One Million active subscriber mark.
Africell Sierra Leone Crosses the One Million Active Subscriber Mark
According to the National Health Insurance Scheme (NHIS), nine million active subscribers in Ghana have so far signed on to the National Health Insurance Scheme (NHIS).
-National Health Insurance Scheme announces numbers of Ghanaians with health insurance
Active subscribers are defined as those customers who have paid to use one of the company's mobile Internet services in the past two months.
Mobile Streams passes milestone of 1.5m mobile Internet subscribers
Rodale Health & Fitness Masterfile--newly relaunched--5,809,954 active subscribers to and buyers of Rodale's health and fitness publications.
Mailing lists. (Who, What, When & Where)
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