Active Buyer

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Active Buyer

In marketing, a customer who has bought a product from a company recently. For example, an active buyer may be a customer who subscribed to a newspaper in the past year. An active buyer is more likely to be a continuing customer than other customers.
References in periodicals archive ?
In the fourth quarter, eBay grew active buyers by 5% across its platforms, for a total of 170 million global active buyers.
We achieved strong growth in mobile users, active buyers and transactions, said Daniel Zhang, Chief Executive Officer of Alibaba Group.
7 million new buyers for a total of 147 million active buyers.
Certainly one of the top 10 most active buyers of real estate in 2004, Joe Moinian, president of the Moinian Group, has come to represent the quintessential individual investor, the type that bested stiff institutional competition by utilizing unparalleled speed and flexibility in purchases.
Rodale Business Address Masterfile, 326,434 active buyers and subscribers at business address, 245,909 last-12-month buyers and subscribers at business address.
Food processors were the most active buyers with 229 acquisitions, but it's notable that 272 food processing firms were acquired during the year, accounting for more than one-third of the food industry's overall activity.
Once again, food processors were the most active buyers, making 229 acquisitions, one more than in 1998.
Although DiSciullo admits that a few major publishers (notably Microsoft and Lotus) didn't contribute customer names to the master list, active buyers tend to show up on multiple mailing lists.
Featured listings are a vital tool in attracting active buyers as well as an important way for our advertisers to demonstrate to their sellers that their home sale is a top priority.
As the company enters 2005, Advance Realty Group is positioned to remain one of the most active buyers of office product in the Northeast.
Mobile PC users are highly sought by both online and brick-and-mortar retailers, because they're more active buyers than desktop users," said Dan Ness, Principal Analyst at MetaFacts.
With more than $5 billion in business purchasing transactions facilitated through its marketplace since 2004, BuyerZone's service attracts active buyers seeking purchasing guidance across more than 125 business product and service categories.