Account Conflict

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Account Conflict

A situation in which a single marketer has agreed to advertise for two competing companies or products. Account conflict usually occurs when two advertising agencies, each handling a company or product, merge or go through an acquisition. Advertisers seek to avoid account conflict because it could result in conflict of interest or at least result in accidental disclosure of confidential information. When an account conflict arises, the advertiser often drops one client or the other.
References in periodicals archive ?
This account conflicts with the observations of Homer Hulbert, the editor of The Korea Review, who apparently a despite frequenting the palace a had never witnessed these chickens in the royal gardens.
4 and 12) Simon must cut ties with his first client because the account conflicts with another one, and this displeases Gordon, Simon and Sydney's partner.
It is hard to say whether this account conflicts with Ormiston's, because the concept of a prereflective experience of love that she refers to is not entirely clear.
But FCB has account conflicts with all three of the Bozell clients operational here -- Daimler Chrysler, Bausch & Lomb and Unisys -- whose joint billings total around $3 million.
Beyond the duplication of head office operations, there is little overlap between the two companies and no significant job losses or client account conflicts were foreseen, he added.
Agency account conflicts and ego problems which precipitate spin-offs usually preclude reunification.