A situation in which a single marketer has agreed to advertise for two competing companies or products. Account conflict usually occurs when two advertising agencies, each handling a company or product, merge or go through an acquisition. Advertisers seek to avoid account conflict because it could result in conflict of interest or at least result in accidental disclosure of confidential information. When an account conflict arises, the advertiser often drops one client or the other.
Farlex Financial Dictionary. © 2012 Farlex, Inc. All Rights Reserved