Above-the-Line Cost

Above-the-Line Cost

In advertising, the costs related to non-technical aspects of the production of a commercial to air on television or over the radio. Above the line costs include paying actors, script writers, and so forth. They do not include technical issues like special effects or equipment. See also: Below-the-line cost.
References in periodicals archive ?
As shows get older, above-the-line costs grow significantly.
He added that this is not good for any business, particularly networks which are spending more in above-the-line costs, such as making expensive commitments to multiple episodes or high-priced development deals.
This applies to both local and foreign film and TV productions spending a minimum of $500,000 on qualified production expenditure such as equipment, services and labor as well as the above-the-line costs.
The above-the-line costs are increasingly difficult to manage.
In most productions, the below-the-line cost is not the problem; it's the above-the-line costs that are way out of whack and there's going to have to be an adjustment in what people are getting paid.
That means a strong downward pressure on above-the-line costs and the sort of inventive talent deals that allowed Affinity Intl.
According to Stacey Valenza, senior vp of Hearst Entertainment Distribution, the down side of making a MOW into a home video release "is that shooting those extra scenes costs a lot of money because it can significantly up the above-the-line costs as actors insist on being paid more.
He specifically criticizes programs that include producer's above-the-line costs, effectively subsidizing what are already multimillion-dollar wages for name actors.
Budgets are shrinking in all areas--visual effects, postproduction, above-the-line costs, production days," Gordon says.
CEOs have long lamented the big hike in above-the-line costs that began in the 1980s and accelerated in the go-go '90s.
But the states trying to lure film shoots with tax incentives that can reach 40% of above-the-line costs will likely take a hit compared with the local soundstage option.
Above-the-line costs can only be reimbursed if the individual is paying tax in Hungary.