Above the Line

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Above the Line

1. Income and expenses a company incurs in its day-to-day operations. Above the line items increase or decrease the company's profit. These items are called above the line because they do not deal with how profits or losses are distributed. See also: Below the line.

2. Advertising in which a company buys space or airtime as opposed to only paying commissions on the revenue earned from the advertising. For example, a commercial on television is above the line, while telemarketing is not.

3. A tax deduction one takes on one's gross income instead of one's adjusted gross income.
References in periodicals archive ?
The new design features large above the fold universal IAB ad units that are integrated into a clutter free environment which improves viability and performance.
If you can imagine what it is to wake up on Sunday morning, you have got 20 of your family members coming to lunch, and you are above the fold in a place typically reserved for terrorists and cars that have been bombed, it's very unsettling," Ringgold said.
But Senator Clinton's remarks sounded different enough in the context of her potential presidential aspirations and in the Democratic Party's search for a new message that The New York Times played the speech above the fold on Tuesday's front page.
In the April/May issue, Thomas Kunkel asks in Above the Fold if the pressure of a non-stop news cycle or the pressure to produce more news with fewer resources has anything to do with the increasing instances of fraud, fabrication and plagiarism in the industry.
On April 12, 2000, the Post ran an article, prominently placed on the front page above the fold, titled "U.
Adhesion is a persistent, above the fold overlay ad placement that outperforms standard banners by more than 2 to 1, and enables publishers to sell premium mobile inventory more effectively and at higher prices.
We liked the historical story of the Villa Balsamo and decided this would be a great feature story in our local newspaper above the fold.
Huffington lamented that it was a case of when "something breaks on the front page of The New York Times, above the fold, it died there," later adding, "until bloggers picked it up.
Now keep in mind, these are people who normally wouldn't put each other out if they were on fire -- layout editors who compete for space in a shrinking newspaper, photographers who fight to get their photo on the front page, reporters who battle each other to get their story above the fold, where it can be seen on the newsstand.
Above the fold, senior writer Ishmael Lateef Ahmed went one-on-one with former St.
Whatever your CTA, make sure it is prominent, highlighted, above the fold and preferably redundant.
paper to carry a graphic photo of Saddam Hussein after his execution on its front page--and above the fold, at that--the New York Times took up the question of TV networks debating whether to run a cellphone video of the dictator in his moment of death.