Abandon Rate


Also found in: Acronyms.

Abandon Rate

The number of phone calls a telemarketer makes that the potential customer or contact hangs up on automatically without listening, expressed as a percentage of total phone calls made. A high abandon rate may indicate the telemarketer is not performing his/her job efficiently.
Farlex Financial Dictionary. © 2012 Farlex, Inc. All Rights Reserved
References in periodicals archive ?
If your abandon rate is a concern, Web analytics enables organizations to track critical processes and identify the exact points that users opt out of the purchase process.
Abandon rate measures the percentage of posts never responded to or looked at.
Global Banking News-February 16, 2012--Sweden to abandon rate hikes for the rest of the year(C)2012 ENPublishing - http://www.enpublishing.co.uk
The survey found that 80% of call centres are using more than one service level measurement for voice calls, with 44% tracking three service levels: Average Speed to Answer (ASA), percentage of calls answered in a certain time and Abandon Rate (AR).
With the right offer popping up at the right time, the customer is pushed through faster and the abandon rate drops.
Their goals, in addition to issuing trouble tickets on fewer than 50% of all calls, include a call abandon rate below 5%, immediate answer on 80% of all calls, and an average call hold time below 15 seconds.
The 24/7 TSC has achieved an excellent milestone of call abandon rate at 1.1%.
Yet while standard metrics like average speed of answer (ASA), average handle time (AHT), hold time, and abandon rate are still widely accepted, they aren't always relevant beyond phone-based transactions.