AIDA


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Awareness, Interest, Desire, Action

In marketing, a model of the four steps a person takes in deciding upon an action (especially a purchase). Awareness occurs when, through advertising or word of mouth, a person comes to know the existence of the product. Interest is a curiosity that causes the person to seek out more information. Desire is the state in which the person wants the product. Finally, action occurs when the customer buys the product or commits the desired act. This model is used in marketing both goods and intangibles, such as political campaigns. It is abbreviated AIDA.

AIDA

awareness, interest, desire, action – the stages through which a consumer is intended to be taken by ADVERTISING messages before purchasing a product.
References in periodicals archive ?
AIDA Cruises' newest ship, AIDAnova, was recently named the first-ever cruise ship to be awarded the Blue Angel certification by Germany's Federal Ministry for the Environment for its environmentally friendly ship design.
In one pivotal scene, Aman's mom even encourages him to look at Aida with so much love that she forgets to see herself as anything less than perfect.
On the partnership, Tykhonova said: "We are honoured to join hands with AIDA in this mega project.
As part of the acquisition, the entire Aida data science team joins Vision Critical, including Jenny Yang, a serial entrepreneur with a successful exit in her prior machine learning startup.
Written by legendary Poet Antonio Ghislanzoni and composed by the celebrated Italian Composer Giuseppe Verdi, "Opera Aida" debuted in 1871 under orders from Ismail Pasha -- Khedive of Egypt -- in celebration of the opening of the Suez Canal.
Aida, who joined MMEA on April 23, 2012 as a trainee officer and served in Kota Kinabalu, Sabah will lead the KM Nyalau ship based in Lumut, Perak.
Aida, an enslaved Ethiopian princess and heir to the throne held by Amonasro, the endangered King of Ethiopia, has fallen in love the heroic Egyptian military commander, Radam?s.
Muscat: Royal Opera House Muscat (ROHM) will start its 2017-2018 season with Aida, a grand masterpiece opera by Giuseppe Verdi.
Executive producer Jed Whedon warned (http://tvline.com/2017/01/09/arrow-season-5-spoilers-felicity-darker/) TVLine that Aida's (Mallory Jansen) new motives "will have some ripple effect, because [Fitz] did that without [Simmons'] knowledge.
THE 'smiling' AIDA Vita passenger ship cruised into the Port of Tyne yesterday.
Manama: dnata, a Dubai-based travel management company, has entered into a partnership with German cruise company AIDA Cruises to provide shore excursions to their guests in Bahrain.
KUWAIT, Sept 8 (KUNA) -- Chairperson of Board of Trustees of Sheikh Salem Al-Ali Al-Sabah Informatics Award, Sheikha Aida Salem Al-Ali Al-Sabah, said Tuesday Kuwait played a genuine humanitarian role worldwide.