Area of Dominant Influence

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Area of Dominant Influence

The geographic area that a television or radio station covers. For example, a radio station based in Tulsa usually can be heard through most of Northeastern Oklahoma. This is important in advertising, as more people can see or hear an ad broadcast over a larger ADI. The Arbitron Company publishes the ADI for American media markets.
References in periodicals archive ?
Just over a year ago, Brittany presented Adi's parents with one more alternative: an AAC Device (Augmentative and Alternative Communication).
Adi Azuan's arrest is believed to be linked with the building of wardrobes in his house by TH's interior design firm AG Reka.
The reason why we celebrate here in Delhi is to have a sense of solidarity and a sense of bond among the students and also among the Adi people residing here".
"I welcomed the opportunity and am very pleased that ADI fit into his schedule." Automation Devices, Inc.
ADI currently owns a 2-MW solar farm whose electricity output is sold to the grid.
ADI futures are useful tools for hedging ADX shareholdings as well as for investment.
It was in late 1990 when Adi received an emotional appeal via fax to the bedroom office she had set up the charity from that changed everything.
ADI's adventurous presenting and residencies will be a loss for the Washington, DC, region.
On 26 April 2016, Huron announced that it is also in the process of acquiring the international assets of ADI Strategies in Dubai and India.
Huron said it is also in the process of acquiring the international assets of ADI Strategies, Inc.
Recent standardisation of serviceability tests, dissipation of riskier products, such as low-documentation loans, and changes in investment loan treatment have fed competition among ADIs, especially in the owner-occupier segment.
Dubai: Imam Adi Admaja clinched the men singles title of the 38th India Club UAE Open Badminton Tournament 2015, defeating Dea Adi Ranga in a hard-fought match 21-23, 24-22, 24-22.