psychological pricing

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psychological pricing

an approach to PRICING which pays particular attention to the effect which a product's PRICE has upon consumers' perceptions of the product. This has a number of dimensions, including:
  1. the charging of very high prices for certain (generally high-quality) consumer products to convey an impression of product exclusiveness. High prices may appeal to particular high-income customers who wish to possess the product as a status symbol (‘conspicuous consumption’);
  2. the charging of high prices for technologically sophisticated consumer products in order to convey an impression of superior product quality and performance.

    This may play an important part in the buying decision when consumers are ignorant about the comparative properties of the brands of the product facing them, and thus use price as an indicator of quality;

  3. the charging of a price for a product which is just below a ‘round figure’ threshold price (for example 99 pence rather than £1) so as to create an impression that the product's price is considerably below the threshold;
  4. the charging of relatively low prices for frequently purchased and familiar products so as to create or reinforce an impression of value for money.
References in periodicals archive ?
(9781538220115, $19.95)," by Jill Keppeler, "Be a Conservationist!(9781538220030, $19.95)," by Matt Jankowski, and "Spread Your Message!
Exceptionally well written, organized and presented, this outstanding and original series is comprised of "Ki'Ti's Story, 75,000 BC" (9781594333125, $19.95 PB, $8.79 Kindle, 350pp); "Manak-Na's Story, 75,000 BC" (9781594333736, $19.95 PB, $8.79 Kindle, 352pp); "Zamimolo's Story: 50,000 BC" (9781594334566, $19.95 PB, $8.79 Kindle, 266pp); Tuksook's Story: 35,000 BC" (9781594335211, $19.95 PB, $9.49 Kindle, 354pp); and "The Seal Eaters, 20,000 BC" (9781594336003, $19.95 PB, $9.95 Kindle, 314pp).
Magabala with a special story Bubbay--A Christmas Adventure Josie Wowolla Boyle/ Fern Martins ($19.95); Ford St The Down-Under 12 Days of Christmas Michael Salmon ($19.95/$12.95 pbk); Nosy Crow Snow Bunny's Christmas Wish Rebecca Harry ($24.99); Random House Santa's Secret Mike Dumbleton/Tom Jellett ($19.95), A Pet isn't just for Christmas RSPCA ($14.95 pbk); Scholastic Little Mates Christmas is Coming/ Susannah McFarlane/Lachlan Creagh ($4.99 pbk), The Gift Penny Matthews/Martin McKenna ($24.99), The Twelve Days of Aussie Christmas + CD Colin Buchanan/Glen Singleton ($19.99)
Wood's THE IDEA OF AMERICA (9780142429396, $19.95) receives an excellent narration by Audie Award winner Robert Fass, and is a recommendation for any audio collection strong in nonfiction and American history.
Guilty Pleasures/ Donna Hill (St Martin's Press, $19.95, ISBN 0-312-35421-5).
Demir's HOME FASHIONS, 4th EDITION (1890379131, $19.95) packs in over five hundred decorating ideas for windows, beds, pillows, and curtains, using house dressings from homes and hotels alike to illustrate a range of options for bedrooms, kitchens and bathrooms.
2) We will ship and charge your credit card $19.95 as each DVD becomes available.
Rick Koslowski's "The King" (1891830651, $19.95) is a unique story of an enigmatic Elvis impersonator who's making his reputation in the Vegas strip and in the world.
Baptiste, Jr., Transforming the Curriculum for Multicultural Understandings: A Practitioner's Handbook, 1996, 266 pp., paper, $19.95, ISBN 1-880192-19-5
Other videos by Ward include Embracing Menopause ($19.95 VHS/DVD), Sitting Fit Anytime ($19.95 VHS/DVD), a seated yoga for those who sit too much and the physically challenged, and Yoga For the Dung at Heart: Accessible Yoga for Seniors and Beginners of All Ages ($19.95 VHS/DVD).
EVERYTHING RELATIVE Seven college friends reunite for a weekend in this "lesbian Big Chill." VHS 27456 $19.95 DVD 27457 $29.95
Those who like their sitcoms with explicit gay content--or at least, with Billy Crystal playing prime time's first out gay series regular--will want Soap: The Complete First Season (Columbia TriStar Home Entertainment, $29.95), while fans of arch queer subtext are best steered toward The Best of Designing Women (Columbia TriStar Home Entertainment, $19.95).