Wrinkle

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Wrinkle

A feature of a new product or security intended to entice a buyer.

Sweetener

An extra incentive to encourage investors to buy a bond or preferred stock. For example, a bond may include a right to buy common stock in the issuer for 10% below its market value. A sweetener is designed to help sell securities. It is also called a kicker, a wrinkle, or bells and whistles.

Wrinkled

Describing a publication printed on improperly folded or otherwise bungled paper. Wrinkled paper can be expensive to replace and can be detrimental to a marketing campaign.
References in classic literature ?
he presently said, half aloud, scratching his head, and wrinkling his brows horizontally.
There wouldn't be a path, though, if it didn't go somewhere," said the Scarecrow, wrinkling his forehead in deep thought.
Now, papa," said Clara that morning, wrinkling her brows and putting her finger-tips together with the air of an experienced person of business, "I want to have a talk to you about money matters.
Less often appeared the playful curl of his lips, the smile in the wrinkling corners of his eyes.
Likewise her feminine eye took in the clothes he wore, the cheap and unaesthetic cut, the wrinkling of the coat across the shoulders, and the series of wrinkles in the sleeves that advertised bulging biceps muscles.
Her face was distorted and malignant with menace, even the bridge of the nose wrinkling from tip to eyes so prodigious was her snarl.
An occasional wrinkling of his eyebrows, accompanied by an intermittent restlessness in his movements, appeared to indicate some disturbance of this worthy man's professional composure.
enquired the Scarecrow, joyfully wrinkling his painted face into a broad smile.
Mrs Sliderskew was in an ecstasy of delight, rolling her head about, drawing up her skinny shoulders, and wrinkling her cadaverous face into so many and such complicated forms of ugliness, as awakened the unbounded astonishment and disgust even of Mr Squeers.
Only one more thing, I think, sir," said Ivan, wrinkling up his grey old face, "but that's important, too, in its way.
Van Schuylight Suffolk-Jones--came out to his waiting motor-car, wrinkling a contumelious nostril, as usual, at the Italian renaissance sculpture of the soap palace's front elevation.
So you see," pursued Nikolay Levin, painfully wrinkling his forehead and twitching.