Word

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Word

Informal; an advertisement or a set of advertisements in succession. The term is most common in broadcasting. For example, a radio announcer may say, "And now a word from our sponsors."
References in classic literature ?
Flora de Barral, still seated before the table at which she had been wording on her sketch, raised her head at the noise of the opening door.
There must be some mistake in the wording the text, or in the translation, or in the understanding it, or somewhere or other.
And he read aloud to me in his remarkable style, paralleling the text with a running criticism and commentary, lucidly wording involved and lumbering periods, casting side and cross lights upon the subject, introducing points the author had blundered past and objections he had ignored, catching up lost ends, flinging a contrast into a paradox and reducing it to a coherent and succinctly stated truth--in short, flashing his luminous genius in a blaze of fire over pages erstwhile dull and heavy and lifeless.